We are b. We are a 360 fashion, beauty + lifestyle communications PR agency in London.

Missguided is a global online fashion destination delivering the biggest trends at the most affordable prices to 160 countries worldwide. Designing and creating own-brand collections informed by global style influences, with 1000s of styles live at any one time and new pieces hitting down every day, Missguided is at the forefront of ‘rapid’ fashion, encompassing and celebrating everything it means to be a girl in a digital world today.

Bondi Sands has quickly become Australia’s number 1 selling sunless tanning brand; boasting professional salon quality tan at home the business has been built on ‘advocates’ rather than customers and ‘word of mouth’ rather than hard core marketing. Now fast becoming a favourite in the UK Bondi Sands fills the ‘salon quality’ sized gap in the UK market. Products include tanning mist, foam, lotion and moisturiser. Bondi Sands’ coconut-scented tan is applied effortlessly, giving the skin a lasting, smooth and streak-free finish.

Specialising in luxurious & effortless wedding gowns, Grace Loves Lace delivers artfully crafted designs using the finest European laces & marvellously imagined silhouettes to usher a new generation of bride. Designed & handmade in Australia and delivered worldwide. For the woman of style, substance, passion – We Salute You.

STARSKIN® Bio-Cellulose Sheet Masks and Soft Peeling Program are now available at ASOS, Selfridges and Harvey Nichols. It is the newest innovation from Korea to transform your skin after just one use! STARSKIN® Bio-Cellulose Masks are formulated with naturally fermented coconut juice, which adhere to the face like a second skin to quickly and efficiently infuse essential and innovative skincare ingredients into the skin. STARSKIN® brings you the secret behind celebrity skin complexions – Bio-Cellulose, the next generation sheet mask technology considered by experts to be the gold standard for treating skin. STARSKIN® has worked extensively with dermatologists, estheticians and celebrity make-up artists to distill the true secrets behind celebrity skin. Bio-Cellulose was originally introduced in medicine to create a protective, breathable shield to heal burns and this time-tested technology inspired the development of the STARSKIN® product range. Utilising the world’s most innovative beauty technologies and Korean formulas, STARSKIN® products offer a next-generation win to beautiful skin.

The Makeup Atelier from Milan.

Iconic Parisian cashmere brand Eric Bompard offers a unique ready-to-wear collection of luxury, versatile cashmere separates and accessories for women, men and children. Drawing upon 30 years of expertise, Eric Bompard continues to push the boundaries in luxury cashmere design with collections uniting the brand’s signature design direction of exclusive prints and colours with innovative knit patterns and specialist stitch techniques, creating coveted styles and timeless wardrobe classics.

Founded 14 years ago by designer and artist Camilla Franks, her namesake brand has since evolved into one of Australia’s most iconic and inspiring brands. Specialising in resort and swimwear, Camilla has since branched out into outerwear, knitwear, accessories, kidswear and menswear – each collection adorned with a unique and bold print inspired by exotic locations from around the world.

Founded by the father-daughter team of Dr. Terry James and Jamie O’Banion, GloPRO® created and patented the concept of microneedling over a decade ago and has dedicated years of research to refining the process.

GloPRO® is a superior treatment that can be done daily to constantly induce the healing regenerative response within the skin. The end result is firmer, smoother, younger-looking skin by tapping into your skin's own collagen-regenerating power while enhancing absorption of key active ingredients by 200x.

Ciaté London is a global brand that offers a unique colour range, catering to those who love at home manicures as well as professional nail technicians. Known for innovation in nail, Ciaté London offer nail art kits as well as a core120 paint pot collection. Forever growing and evolving, the brand has branched out into a 100 SKU colour cosmetics line, and nail and cosmetic collaboration with Olivia Palermo.

Adrianna Papell embodies an exquisite sense of style, fit and quality craftsmanship. With artisanal attention to detail, the feminine and wearable collections are designed to compliment every occasion, empowering women of all ages and silhouettes to feel their best.

Seraphine opened their first flagship boutique on Kensington High Street in 2002 providing stylish, high quality maternity fashion. The quickly became the go-to brand for trendy mums-to-be seeking beautiful maternity clothes. Séraphine’s award-winning collection has earned the brand an enviable following of fashion influencers, including royals: Kate Middleton, Zara Phillips, Princess Madeleine of Sweden and A-list celebrities such as Mila Kunis, Gwen Stefani, Kate Winslet, Halle Berry, Angelina Jolie, Claudia Schiffer, Jessica Alba and many more.

Versus (Versace) is the diffusion line of Italian luxury fashion house Versace. It began in 1989 as the first diffusion lines by the house, a gift by the founder Gianni Versace to his sister, Donatella Versace.

When they couldn’t find a watch that fulfilled their need for style, Olivia Burton London design duo Lesa Bennett and Jemma Fennings decided it was time to create their own. Blending a signature vintage aesthetic with modern design detailing, Olivia Burton make timepiece collections that are distinctive, contemporary, affordable and bursting full of British style.

Mennace is a next level menswear brand, born out of an appreciation for desirable fashion at an affordable price.

Combining smart and casual quality products, we are confidently creating what the consumer needs with standout styles and trends.

Each piece is based on the Mennace man with the aim of being part of his lifestyle.

The diversity of our clothing mean our styles can be interpreted by every individual.

Tweezerman are the global leaders of beauty tools, providing customers around the world with professional quality, cutting edge beauty tools.

Committed to and passionate about excellence in quality innovation & service, Tweezerman aims to WOW consumers with the beauty tools they need and love.

CARMEX® is the iconic, cult classic lip balm brand with products designed to soothe, relieve and moisturise. A cool and classic beauty hero, CARMEX® is the go-to product for reliable results. This trusted beauty bag essential delivers a distinctive tingle, building a loyal fan base and cementing themselves as the go-to product in the lip care category.

Fun and fashion-forward, CARMEX® marries both innovation and heritage to be quirky, confident and effective with quality ingredients and an established reputation.

Public Desire is a global online footwear brand selling new styles daily to fashion forward girls, without breaking the bank. The brand’s unique styles – from chunky platforms to statement heels, Chelsea boots to knee highs and sandals to sliders – are available to ship to countries worldwide from the brand’s global distribution centre here in the UK.

Founded in 2008 by Sanne Sehested Nielsen, contemporary Danish womenswear and accessories label Gestuz® focuses on effortless style, creating wearable, powerful and sophisticated dressing solutions. Gestuz® delivers a relaxed look with a ‘cool girl’ sensibility that at its core is true to Scandinavian simplicity but with a touch of rock n roll.

Russian born Galia Lahav creates dramatic, romantic wedding gowns. Known for her intricate beading, delicate embroidery and breathtaking trains, Galia Lahav wedding dresses are the epitome of haute couture.

Aidan Mattox debuted in 2003 as a contemporary, trend driven womenswear label offering an accessible designer aesthetic for the modern woman. Available at Harvey Nichols, the brand is renowned for red carpet gowns, occasionwear and cocktail dresses.

Cath Kidston Limited is an international chain of home furnishing retail stores based in England. Founded by Catherine Isabel Audrey "Cath" Kidston, MBE, an English fashion designer, businesswoman and author. Cath Kidston Limited sells home furnishings and related goods through shops, online and by mail order. The brand is particularly known for her nostalgic floral patterns. Find the latest collections for women, home, kids and babies, including bags, clothes, gifts and more.

Born in Poland, YOPE offers a range of original and kind-to-skin products for everyday use. Each product features a unique illustration and is finished to the highest quality.

YOPE products are designed on three primary characteristics: recipes, scent and design. Every product in the YOPE range contains a minimum of 92% of natural ingredients, no parabens, no SLS, no SLES and no silicones.

b. the communications agency have been appointed to handle the PR and communications for SPORTFX - A modern day clothing, makeup and skincare brand, created by women, for women. The SPORTFX range offers the consumer stylish, innovative products that will go the distance whether you’re hitting the gym, completing a triathlon or even just heading to post-work drinks.

The range includes makeup, skincare, accessories, performance gym-wear and loungewear with a goal to ensure girls feel fit, strong, confident and gorgeous no matter what the activity.

Dynamic global fast fashion retailer QUIZ has appointed B Public Relations with immediate effect to handle PR, VIP Relations and Blogger outreach.

QUIZ is exciting and innovative, offering their customers the fashions, footwear and accessories that they want, and when they want them. The team develop their unique styles quickly from catwalk to shop floor with a winning formula of quality; value for money and cutting edge style. Founded in 1993, QUIZ now has 69 stand-alone stores and over 140 concessions, with 61 franchises worldwide.

Lottie London is the fabulously fun and fearless new beauty brand boasting a range of lust-worthy lacquer and ultra-pretty make-up tools. The range consists of a collection of nail lacquer in a variety of on-trend colours and beautifully bright cosmetic brushes and tools, alongside a selection of must-have beauty accessories. Lottie London has created this collection of products made with Instagram in mind; this is Selfie Ready Beauty at its best.

Since the company was founded in 1993, the design philosophy has been based on
Scandinavian simplicity, embracing comfort, elegance and femininity in fine balance with modern urban living, communicating the lifestyle of founder and designer Ilse Jacobsen.

The brand offers biannual Ready To Wear and Rub & Rain collections which are sold from the 24 Ilse Jacobsen concept stores across the globe, including Tunbridge Wells, Kent, which launched in October 2013. ILSE JACOBSEN HORNBÆK is also sold in more than 2000 shops across 23 different countries, represented in all major cities around the world – Stockholm, Oslo, Copenhagen, Paris, New York, London, Montreal, Amsterdam, Sydney, Seoul, Tokyo, among others.

Nailberry has long been the cornerstone of chemical-free, healthy nail polish, and has refused to compromise on quality of colour or style of branding; this dedication has garnered the brand a long list of celebrity and journalist fans.

Thanks to the fabulous success of Nailberry’s FOUR FREE collection founder Sonia Hully was intent on taking the collection a step further.

L’OXYGÉNÉ is not only FIVE FREE, but has been created using oxygenated technology, which means that air and moisture can pass through the polish, resulting in healthier, moisturised nails.

L’OXYGÉNÉ has been designed with an added UV filter that protects your nails from damaging UV rays and prevents discolouration and yellowing, this ethanol-free fast drying formula has been created with a Patented Twofold Plasticizer for a more flexible film and better polish coverage with increased resistance against knocks and shocks.

NAILBERRY’s extensive range of colours means you will always have a shade to suit your style as well as the piece of mind that your nails remain healthy day after day!

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This includes celebrity gifts from Millie Mackintosh and Lucy Mecklenburgh alongside a diverse range of beauty gifts from Missguided, Skinnydip and Laura Ashley. Grooming gifts will be available from Johnny’s Chop Shop with both a men’s and women’s offering from Superdry and Hype.

Leading Korean cosmetics brand SKIN79 has appointed b. the communications agency to handle press and publicity as they launch into the UK. SKIN79 is a Korean cosmetics brand that fuses science and nature to create high-quality and efficient skincare and makeup. Each product has been formulated to bring vitality, radiance and health back into your skin to leave you with a gorgeous and glowing complexion. 

Sarah Jessica Parker launched her debut fragrance “Lovely” in 2005 to amazing success. Since the “Lovely” conception, SJP has released a number of successful fragrance offerings including “Covet”, “Dawn”, “Endless”, “NYC” and “Twilight”. Today, “Lovely” is a top selling brand in broad distribution channels in the USA, United Kingdom, Australia and New Zealand. 2015 saw Sarah Jessica Parker celebrating the 10th Anniversary of “Lovely” and the release of a special Anniversary Edition of “Lovely” in a new Luxe Eau de Parfum Spray. The same classic, timeless fragrance in a higher concentration – a rich, sophisticated, regal rendition of the original “Lovely”.

Sienna X was founded by Nicola Matthews in 2004 as The Spray Tan Cubicle Company. After setting up a spray tanning business, Nicola noticed that the sunless tanning industry was missing an important element – a mobile booth for therapists to use within clients’ homes. This led to the development of the innovative Spray Tan Cubicle.

With considerable knowledge of the industry, Nicola launched Sienna X in 2008, which has grown into an internationally recognised and award winning self-tanning brand that offers both professional and retail product range for both salons and consumers to help prep, perfect and prolong a flawless, golden glow .

A third-generation healer, Kirem’s passion for Oriental Medicine began in 2006 when she turned to acupuncture as a patient to address ailments resulting from overwork and stress. Experiencing incredible results through a combination of acupuncture, herbal medicine and nutritional coaching based on Traditional Chinese Medicine, she proceeded to leave a successful career in communications and fulfill her calling to the healing arts.

Vida Glow takes a holistic approach to nutrition and wellness, creating supplements that nourish and nurture the body as a whole. Vida Glow’s supplements are designed to offer ‘nourishment from within’ and harness the benefits of powerful marine collagen, a natural hydrolysed collagen peptide powder. Marine collagen, commonly used by Japanese women, is renowned for it's numerous benefits including youthful skin, hair regeneration and nail quality, to name a few.

Vida Glow’s marine collagen supplements are available in five flavours that can be stirred into your favourite food or drink: Original, Blueberry, Peach, Mango and Pineapple.

The Udo’s Choice range was developed by Udo Erasmus, an industry expert in healthy fats and nutrition. The range tackles four of the most neglected areas of nutrition in the typical diets of western populations – Essential ‘healthy’ fats; greens; probiotics; and digestive enzymes. Udo’s Choice is the go to for all round wellness.

BLAQ – the original blackhead removal mask.

Based on natural ingredients, the unisex mask is infused with activated charcoal to help target toxins and draw out impurities, resulting in clear and flawless skin.

BLAQ is a cruelty-free brand and is committed to producing 100% cruelty-free products. They do not test any of the raw materials or finished products on animals.

Mark Hill is one of the leading, award winning British hairdressers in the industry with an innovative and fun product line. Housing a selection of interactive styling appliances and expertly formulated products loved by celebrities worldwide, the Mark Hill range has everything you need to keep your hair looking gorgeous.

Available from Boots nationwide.

Arriving in the UK in 2009, Australian label FINDERS KEEPERS offers a new, quality-driven take on fast fashion, creating eleven standalone annual collections for high profile stockists including Harrods, Harvey Nichols, Very Exclusive and ASOS. Boasting exclusive prints, contrasting colour combinations and directional tailoring, the brand has quickly established international notoriety and a loyal legion of A-list celebrity fans including Kendall Jenner, Taylor Swift, Cara Delevingne, and Olivia Palermo, cementing its place as the leader in antipodean style.

OSLO RUNWAY was established in 2015 by THIS IS PR as a global stage for Norwegian design talent; a platform for established and emerging local names to introduce their seasonal collections to the industry. Spanning two days, OSLO RUNWAY is Norway’s biggest fashion event taking place at central Oslo locations every February and August.

LOST INK was born in March 2014 in West London, when a group of entrepreneurs decided to create a new fashion story. A story that brings together the high street and the boutique.

Founded by Jose Bryce Smith, Original & Mineral challenge the artificial norms of professional haircare with formulations that are both effective and gentle. Removing harsh chemicals wherever possible while including natural extracts and active minerals that deliver real benefits. With products covering styling, colour, treatments, tools and haircare, Original & Mineral bring the consumer high performance, gentle formulas with native Australian ingredients bottled in recyclable packaging that looks as good on the outside as it is within.

With her son, Robert, Nina Ricci opened her elegant Parisian couture house in 1932, specializing in luxury fashion and fragrance. Madame Ricci exuded a flair for fashion, capturing the personality of her clients in her designs for them.

Jim and Chloe’s story begins with a rebellious heart, a curious eye and an appreciation for all things British.

Taking inspiration from the streets of London, and vibrant cities all over Britain, their architecturally considered design ethos is like no other.

With an ongoing fascination with the ontology of time, their philosophy is that measuring time doesn’t just have to be practical, it can be stylish too. It has to be.

Beginning with an idea, a concept, a spark of inspiration; each timepiece is born in the mind of Jim Read, often brought to life via sketches atop a dining room table in a renovated Georgian vicarage.

From there it goes through 226 different meticulous processes, passing through 315 pairs of expert hands before the final piece is ready to find its home.

British based footwear brand Solillas provide bohemian, Balearic-inspired sandals with an affordable price tag. Using beautiful high quality leathers to soften around your toes, the Solillas offering includes directional animal prints to high shine statement styles, classic tan hues to embellished sandals and sliders. Founded in 2010, the brand has gone from strength to strength, winning ‘Best New Business’ at the 2015 Drapers Footwear Awards.

Since the brand launch in 2010, MUA has evolved to become the customer’s favourite destination for trend led innovation, whilst continuing to offer great value everyday makeup essentials that are accessible to all. MUA offers an extensive range of innovative cosmetics made using quality ingredients that are at an affordable price point. Inspired by textures, pigments and colour, there is something to suit everyone within MUA’s fun, playful and contemporary collection. “MUA LUXE” is a sub range that brings a dimension of luxury to the brand offering quality and style through a wide range of products including eyeshadows, contour kits and liquid lipsticks. It provides the customer with a variety of on-trend makeup that is at a very competitive price point. MUA has a wide range of highly pigmented colour products for lips, cheeks and eyes that will highlight, brighten and add colour to your look – there is truly something for everyone.

Style icon, business woman and designer; Millie Mackintosh unveils her debut beauty collection in 2017. From luxe lip kits for the perfect nude lip and palettes that make defining brows a breeze, to glow givers for the body and soft bristle makeup brushes, each piece in the collection is designed to complement a glamorous, vibrant lifestyle.

Situated in the heart of Chelsea, LMS Wellness is an exclusive, invitation only cosmetic dermatology and wellness retreat that fuses artistry with medical excellence, offering clients the ultimate first class experience.

The London Medical Spa was founded by Dr Shawana Vali, who brings over a decade of aesthetic medical expertise. A qualified cosmetic dermatologist, with First Class degrees in Clinical Anatomy & Neuroscience, Musculoskeletal Medicine, and Medical Education from Guy’s & St Thomas’ Medical School, Dr Vali offers a bespoke service to her clients.

A company created by females for females, Linden Staub is a UK- based model agency that focuses on celebrating and empowering women. Aiming to bring honesty and integrity back into a ‘disturbed’ fashion industry, Linden Staub challenges convention by pursuing a unique business model of acting as a mother agency to a select and hand-picked group of girls. This enables them to give 100% dedicated and personal management to all of their models.

Founded in 1976, KMS California’s long-standing formula philosophy involves fusing the best of both worlds: technology and nature. This powerful fusion of the latest innovations, technologies and ingredients creates unparalleled product performance in every style. No matter what your style may be, KMS offers the right product to help you create any look you want, from start to finish.

Kitsch produces timeless hair accessories with vibrant colours and unique textures that can match any occasion. Wear alone or stack, layer and collect. Kitsch products can be found in over 3,000 locations worldwide and are available in large retailers such as Nordstrom, Anthropologie, Free People, Kiston, Urban Outfitters, Francesca’s and more.

Australian label KEEPSAKE redefines occasionwear, perfectly balancing simplicity and detailing – think effortlessly glamourous dresses, separates and tailoring in modern cuts and minimal lines softened by detailed prints, lacework and embellishment. Exclusive prints, luxurious fabrics and classic, feminine silhouettes are signature design elements that make KEEPSAKE the perfect option for special occasions.

invisibobble adds a new dimension to hair styling. Its unique curled design is made from smooth, soft and flexible plastic and is a perfect alternative to regular hair bands that damage hair and cause headaches. Comfortable and easy to use, the stylish colourful hair ring leaves no trace or kinks in your hair, leaving hair intact throughout the day and ready to be styled for a night out. The perfect accessory for all hair types.

For 58 years, Hush Puppies have been leading the casual style revolution, helping the world to embrace everyday comfort. With over 17 million pairs of shoes sold every year in more than 165 countries around the world, Hush Puppies is a global brand, a household name and a cultural icon that embodies the light-hearted spirit of its beloved basset hound.

Founded in 1948, Goldwell has successfully established itself as a professional salon brand with its luxury line of Kerasilk treatments and aftercare products. The range (product only) is exclusively stocked in salons and select online retailers. Globally renowned hairdresser Mark Leeson is the Kerasilk Brand Ambassador.

ELLIATT specializes in fine detailing such as embroidery, laces and specialty fabrications. Detailing is intrinsic to the brand’s signature high-quality, innovative product. Strong, feminine wearable shapes paired with innovative embellishment have since become key to the recognizable hand-writing of the ELLIATT brand. Coupled with competitive pricing, ELLIATT always offers something new and exciting to the contemporary women’s wear market .

Launched in 2011, by head Designer of Katie Pratt, the brand in initially focused on occasion wear for the Sydney and Melbourne social scenes. Katie Pratt and her team have since grown the brand globally. ELLIATT is recognized internationally as an established women’s wear label, offering fashion forward, yet effortlessly classic occasion and ready-to-wear products. Elliatt focuses on designing flattering feminine cuts, so their loyal consumers feel confident and beautiful.

Based on extensive skincare research and innovative procedures, Dr. Brandt created a technologically advanced skincare line to repair and prevent damage to the skin, while making it healthy and beautiful.

Specialising in ageing skin, the range of moisturisers, serums and treatments all work to soften wrinkles, brighten skin and your complexion. Dr Brandt uses scientific knowledge teamed with unique ingredient formulas that provide a more youthful appearance whilst hydrating and nourishing the skin.

Daisy Dixon is all about fashion, life, love, experience and good times. Fashion is always a part of our history, it is more than a friend, it is a way of life. We will never have to pretend with fashion and fashion never has to worry about us. We're a part of Fashion and it's always a part of us.

CHARLES & KEITH was founded in 1996 by siblings Charles and Keith Wong, introduced as a directional, innovative footwear line with a clear design aesthetic for the modern woman. Rapid expansion of product lines to include bags, costume jewellery, sunglasses and tech accessories has since secured the brand place as the go-to label for contemporary footwear and accessories, gaining recognition globally for delivering covetable designs at sharp prices. Today the brand launches 20 – 30 new contemporary and trend-led designs in-store and online each week.

Founded in 2003 by CEO and Creative Director, Scott Thompson, CARAT* London has pioneered a unique proposition in the jewellery sector, uniting fine jewellery making techniques and hand cut gemstones with wearable, contemporary designs at an accessible price point. It is the go to brand for red carpet, worn by some of the world’s most stylish women including Olivia Palermo, Gemma Arterton and Lady Gaga.
New collections are delivered monthly, and sold in over 250 stockists worldwide. CARAT* London also boasts a flagship store in Covent Garden and shop-in-shop at Harrods, London.

Born in Australia, Bean Body is a 100% natural, fair-trade body scrub designed to bring the best out of your skin! It uses the highest quality naturally sourced Robusta coffee beans and skin-loving organic cold pressed coconut oil to exfoliate, cleanse and nourish the skin, leaving it silky smooth and satisfying! Bean Body coffee body scrub is tough enough to improve your skin imperfections, yet its all-natural and organic goodness nourishes your skin to leave the treated area feeling softer and smoother than ever. Combining fair-trade ingredients with an environmentally friendly, clean, and certified cosmetic factory, Bean Body provides you with a product that will not only help your skin but also supports the world around you as well.

Trend-setting typographic accessories company Alphabet Bags was established in 2008 by husband and wife team Lucas and Hayley Lepola.

Offering a wide range of accessories, with an emphasis on simple, bold and cheerful screen printed slogans, Alphabet Bags’ growing collection includes purses, wash bags, card holders, iPhone covers and versatile zip pouches.

The Aldo Group is a Canadian Moroccan retailer that owns and operates a worldwide chain of shoe and accessories stores. The company was founded by Aldo Bensadoun in Montreal, Quebec, in 1972, where its corporate headquarters remain today.