Cloudy Bay (Moët Hennessy)

We enhanced brand equity through a creative campaign that positioned Cloudy Bay as the drink of choice for the discerning host,  connected to brand heritage and truly celebrated “the art of entertaining”.

Designed to inspire social sharing, we built an impactful ambassador network, inspired content and drove earned editorial to support on-trade and off-trade partners.

At the intersection of education & experience, guests were able to discover more about the farm-to-fork philosophy, enjoy a three-course meal, expertly paired with an array of delicious Cloudy Bay wines, along with a cruise down the river to wrap the experience with nature all around.

To support consumer bookings at the limited-edition activation, we enhanced the social-first event by tapping into our lifestyle media network, leading to features in Country and Townhouse and SheerLuxe with a combined potential reach of 2.5 million.

Promoting the seasonal experience, we achieved 10 features in gold-tier publications including Forbes, Harper’s Bazaar, Esquire & ELLE, we also invited four handpicked, aspirational influencers known for their food, lifestyle and travel content to visit and document their experience.