Nuii ice cream

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We’ve helped drive Nuii’s growth to a €260M valuation in just five years, making it the fastest-growing added-value chocolate ice cream stick brand. With +23% growth—outpacing the total sticks sector by 18.7%, we’ve positioned the brand as a category leader.

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Managing everything from concept, A- list talent procurement, contracting, compliance, legalities, creative and social & PR amplification.

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We took 17 influencers hailing from France, Greece, Spain, Germany, Switzerland, England and Italy to Rome, to launch Nuii Milk Chocolate & Italian Hazelnut ice cream, achieving a potential reach of 6 million+ and endless flavour-filled content

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We conceptualised and delivered a global photography competition with the global Nuii community. With 8k+ entries from 8 countries, the brand’s IG gained over 10k new followers & 335 million impressions were generated.