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AGENCY MARKETING MANAGER
Posted 01.03.24

London: Hybrid

Full time, permanent / flexible

Part time available on request

Who we are

b. the communications agency is a creative communications agency for leading, pioneering, and next generation brands.

Born boutique in 2004, today we offer big-picture thinking with the same energy, honesty, and attention to detail, using our global network, industry intelligence, experience, and data to help our clients navigate shifting trends. We believe in the power of brand, delivering beyond the boundaries of traditional PR to drive credible multi-channel impact and positive cultural & behavioural influence.

Our expert sectors include beauty, fashion, lifestyle, health & wellbeing, and food & beverage, representing a diverse portfolio of retail icons, direct-to-consumer pioneers, and emerging social-first disruptor brands including ARKIVE by Adam Reed, LABRUM London, Tangle Teezer, Bondi Sands, Cadbury, Rowntree’s, Quay, Seafolly, among others

Our sister agencies

Developed since 2015, in response to demand for sector-specialism, we work alongside and in collaboration with our standalone sister agencies to ensure insight, expertise and integrated impact.

Summer. is a leading global influencer marketing agency. At summer, we know the season isn’t just a time of year; it’s a feeling that fuels our passion for social-first storytelling with purpose and real impact.  Our work fosters genuine connections between influencers and brands to create vibrant and memorable collaborations that nurture and drive measurable growth.

BEING. is a social-first creative studio. We are a strategic and creative partner, helping brands identify the channels, disciplines, and content formats to connect and engage with the audiences that matter, in the all the right places. We position and evolve brands, building cohesive narratives through design, creative storytelling, and art direction: delivering an integrated, holistic approach to creative content that ensures our brands stay relevant.

With a team of 50 based in central London, 2024 is set to be a landmark year for the agency group with the celebration of B’s 20th anniversary, launch of Summer’s re-brand, and accelerated client and commercial growth.

The role

In line with our continued growth, we’re looking for a Marketing Manager to take charge of our group marketing and fast-track agency fame. Reporting into the Group Business & Strategy Directors, you’ll be working to deliver the agencies brand and marketing strategy, taking ownership of all agency channels and storytelling.

This is an exciting opportunity for a proactive, creative, and strategic Marketeer looking for their next step. An opportunity to own and build the agency marketing efforts for a vibrant, fast-paced, and creative communications agency.

Responsibilities:

  • Working closely with the Group Business Director, Strategy Director, and leadership team to define and deliver the agency brand proposition and marketing strategy, leveraging agency work, services, talent, and culture to drive awareness and power growth.
  • Implement and own an earned-first omni-channel marketing strategy inclusive social (LinkedIn, Instagram, TikTok) & content, awards, PR, thought leadership & events.
  • Manage SEO and strategic paid initiatives in line with departmental budget, reporting on results and making recommendations for continued improvement.
  • In collaboration with the leadership team, refine, update, and maintain all agency marketing toolkits in line with brand guidelines to ensure consistent visual direction & tone of voice.
  • Inspire the cross-departmental teams to contribute to agency marketing initiatives, driving excitement and engagement in the agency brand.
  • Ongoing review of industry landscape to identify new opportunities for business growth e.g. new or extended services.

Requirements:

  • Minimum 4 years’ experience, ideally in an agency marketing management role; alternatively, an editorial, content, or social media role
  • A proactive leader, with the ability to inspire, motivate and manage key stakeholders and wider agency team.
  • Editorial mindset. Able to identify news, moments, trends for industry commentary and agency content.
  • A strong visual, written, and verbal storyteller with passion for and examples of creative copywriting
  • Passion for the communications industry, ideally with beauty, fashion, lifestyle and FMCG experience
  • Highly organised, innovative, and motivated. Equal parts strategic and driven to get things done.
  • Exceptional analytical skills, interpreting results & drawing conclusions / future recommendations.
  • Experience in digital and programmatic marketing SEO, CRM a plus.
  • Strong understanding of marketing principles and industry trends.

Interested? We’d love to hear from you!

Please send your CV to hr@b-theagency.com.

Account Director – Influencer Marketing (Brand Team)
Posted 05.03.24

LOCATION: London (hybrid working)

ABOUT US:

This is summer.

As a leading, global influencer marketing agency, we connect brands with the right people; design and execute outstanding digital campaigns and manage the careers of social talent the world over.

For us, summer isn’t just a season, it’s a state of mind. We’re on a mission to bring the infectious energy of the season to the influencer marketing space, creating authentic partnerships that result in unforgettable moments consumers connect to. Our work fosters vibrant and memorable collaborations that nurture and drive measurable growth for our clients.

We work with global brands (and those who aspire to be) across the fields of fashion, beauty, FMCG and more. Whilst many of our clients sit solely within summer. we are also part of b. the agency – a leading communications group with over 20 years’ experience. This allows us to work in collaboration to deliver coordinated campaigns across all touchpoints.

ABOUT THE ROLE:

As we step into our 7th year, we’ve got big plans that will see us shake up our offering and evolve the business into new areas. We want YOU to be a part of our exciting new chapter. Working directly into the Managing Director of summer. with a brilliant team underneath you, you’ll play an integral role in helping us to take summer. to the next level.

Key responsibilities include:

  • Campaign Strategy and Planning – Fusing creativity, trends and data proof points to build impactful strategies for clients that will deliver against objectives.
  • Counsel and Expertise – Acting as a go-to for the wider agency group for influencer marketing insights, delivering excellent advice and guidance for all. Have your finger on the pulse of trends and know what’s the next big thing in the social space.
  • Team Leadership – Lead and mentor a team of account managers and account executives to foster a collaborative and high-performance culture. In addition to overseeing the day-to-day operations, ensuring deadlines are met and goals are achieved.
  • Client Management – Building and maintaining strong relationships with key clients, understanding their business objectives and providing strategic guidance/counsel.
  • Campaign Execution – Work closely with internal teams to ensure flawless execution of influencer campaigns, from casting to content creation and reporting. In addition to monitoring campaign performance and using data insights to optimize ongoing and future campaigns.
  • Budget Management – Manage campaign budgets effectively, ensuring efficient allocation of resources and delivering maximum ROI for clients.
  • Agency Direction – Work with the MD to ensure our proposition is exciting, compelling and fresh. Providing insight and supporting on the roll-out of new services and ensure we’re tapping into new trends.
  • New Business – Source and support new business opportunities and pitches to help us grow our portfolio. In addition to supporting on organically growing our existing client’s remits.

ABOUT YOU: 

  • Summer by name, summer by nature – as our name suggests, we love people who are positive, optimistic, memorable and have that infectious energy. You’ll be buzzing with insights, ideas and be obsessed with influencer marketing. If your screen time on social is off the charts, then we’re with you!
  • A strategic mindset –You are strategic in your approach and understand the ‘why’ of influencer marketing, along with best practice across multiple channels (especially TikTok). You can blend this functional strategy with creativity to deliver campaigns that will hit objectives in a culturally relevant and exciting way.
  • Culturally aware – You know the next big thing and who to watch, and can bring these insights to the team, clients, and agency.
  • A powerful presenter – you’ll be someone who loves to create impactful decks and present them with passion. This is a role where you’ll be leading campaigns from start to finish, so you’ll be building ideas on paper and selling that vision to clients, the team and beyond.
  • Analytical – we push for people who understand why reporting is important. You’ll always look at how we show value and ensure we’re always reviewing what worked and what didn’t. Using those insights to help us go bigger and better in the future.
  • Enjoy new ways of working and evolving – we want to stay ahead and believe that switching things up and always looking to grow is vital. You’ll bring new ways of working with you and want to help us evolve in the right direction.
  • Want to be a thought leader – if you’ve always loved the idea of being an expert in influencer marketing and sharing that expertise through events, on social media and, of course, internally then we need you!
  • Experience in influencer marketing – of course, we are looking for someone who’s got solid experience within the industry. We would expect you to be an AM who’s looking to take a step up or maybe you’re an AD who wants to have a hand in shaping the business. In-house candidates also considered but we’d love to see how you juggle multiple campaigns. We’d anticipate you having 5+ years experience in the space.

TO APPLY: 

If you are interested in this role, please send your CV and a short note on email explaining why you think you could be a good fit to mischa@thisissummer.co

 

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