LOCATION: London (hybrid working – 3 x days in office, 2 x days wfh).
ABOUT US:
We’re experts in connection.
We connect emerging and established brands with the RIGHT influencers and creators, on the RIGHT platforms, to reach the RIGHT audiences, creating impactful, culturally relevant content that drives conversation, consideration and conversion.
Our ethos? Optimistic, energetic, adventurous and entertaining. We believe influencer marketing should feel good – for the brand, the creators AND the consumer.
Our legacy? Born in 2016, we’re an original in the influencer space. We’ve successfully navigated shifting algorithms, new platforms and evolving regulations, helping our brand partners not only keep up, but stay ahead of the ever-changing landscape.
And we’re integrated by nature. SUMMER is part of b. the agency, an independent communications agency with over 20 years of experience and a team of around 50 people. We work collaboratively across PR, social, creative and production, with many of our client accounts fully integrated across the agency.
As the influencer specialists, SUMMER brings expert creator guidance and counsel to the wider team, ensuring influencer thinking is embedded from strategy and ideas right through to execution and measurement.
ABOUT THE ROLE:
Your role will support both our talent and brand division. Key responsibilities include:
- Campaign Strategy Support – bringing fresh ideas, creator knowledge and cultural insight to help shape campaigns that deliver against client objectives.
- Campaign Casting – researching, identifying and vetting influencers and creators who are right for the brands we represent, using audience data, content quality, brand fit and instinct to build smart, considered target lists.
- Campaign Activation & Contract Negotiation – leading creator outreach, gathering fees and deliverables, negotiating rates and contracts and securing partnerships that deliver strong value for our clients.
- Creative Briefing & Content Oversight – writing clear and inspiring creative briefs, managing creators through the content production process and reviewing content to ensure it delivers against the brief, brand messaging and agreed requirements.
- Micro Influencer & UGC Campaign Management – taking ownership of smaller creator and UGC campaigns from casting and briefing through to content production, feedback, approvals, deadlines and final delivery.
- Product Send Outs & Gifting – managing influencer gifting programmes from target list through to delivery, including devising creative PR packages designed to drive standout unboxing moments, organic social coverage and advocacy.
- Tracking & Logging Coverage – monitoring gifted creators and capturing social coverage, ensuring activity and results are accurately logged and identifying standout content and creators for future opportunities.
- Client Liaison & Counsel – building strong day-to-day client relationships across email and meetings, providing clear campaign updates alongside proactive recommendations, solutions and trusted guidance that helps keep clients happy and builds long-term relationships.
- Events & Guest Listing – supporting the planning and delivery of standout influencer events and experiences, including venue and production support, alongside building strong guest lists, managing outreach and securing brilliant, relevant creators who will generate social buzz and brand affinity.
- Shoots & Content Production – supporting influencer and social shoots, including location scouting, creator liaison, logistics and on-the-day production support.
- Reporting & Recommendations – tracking campaign results, analysing performance and helping turn data into clear takeaways, learnings and recommendations that can improve future activity.
- Insights & Cultural Awareness – staying close to the influencer and social landscape, proactively identifying emerging creators, platform trends, cultural moments and best-in-class brand activity and sharing these with the wider team.
- New Business – supporting the senior team on proposals through creator research and casting ideas.
- Agency Marketing – supporting the agency’s own profile and marketing activity, including writing blogs.
- Work Experience & Junior Team Support – supporting the recruitment, onboarding and management of work experience placements, including interviewing, briefing and managing workloads, providing guidance and ensuring they feel involved and get genuine value from their time with the agency. Supporting and mentoring more junior members of the team where appropriate.
- Finance – working with our finance team to ensure creators are paid correctly, on time and aligned to agreements.
- Team Collaboration – working collaboratively across influencer, PR, social and creative teams, sharing knowledge and contributing to strong integrated work across the agency.
- Account & Campaign Ownership – taking ownership of agreed workstreams, proactively managing timelines and deliverables, communicating effectively with the wider team and flagging challenges alongside solutions before they become issues.
ABOUT YOU:
- Summer by name, summer by nature – as our name suggests, we love people who are positive, optimistic, memorable and have that infectious energy. You’ll be buzzing with insights, ideas and be obsessed with influencer marketing. If your screen time on social is off the charts, then we’re with you!
- Culturally aware – You know who to watch on social and brands doing influencer marketing well and can bring these insights to the team
- Enjoy new ways of working and evolving – we want to stay ahead and believe that switching things up and always looking to grow is vital. You’ll want to help us evolve in the right direction
- Experience in influencer marketing – we are looking for someone who’s ideally got experience (circa. 1 year) within the influencer marketing industry. This could be developed through work experience/internship placements and full-time roles, or you may be an established account executive looking for variety and a step up in responsibility. We are considering candidates from Account Executive to Senior Account Executive level.
TO APPLY:
If you are interested in this role, please send your CV and a short note on email explaining why you think you could be a good fit to mischa@thisissummer.co
