London: Hybrid
Full time, permanent / flexible
Part time available on request
Who we are
b. the communications agency is a creative communications agency for leading, pioneering, and next generation brands.
Born boutique in 2004, today we offer big-picture thinking with the same energy, honesty, and attention to detail, using our global network, industry intelligence, experience, and data to help our clients navigate shifting trends. We believe in the power of brand, delivering beyond the boundaries of traditional PR to drive credible multi-channel impact and positive cultural & behavioural influence.
Our expert sectors include beauty, fashion, lifestyle, health & wellbeing, and food & beverage, representing a diverse portfolio of retail icons, direct-to-consumer pioneers, and emerging social-first disruptor brands including ARKIVE by Adam Reed, LABRUM London, Tangle Teezer, Bondi Sands, Cadbury, Rowntree’s, Quay, Seafolly, among others
Our sister agencies
Developed since 2015, in response to demand for sector-specialism, we work alongside and in collaboration with our standalone sister agencies to ensure insight, expertise and integrated impact.
Summer. is a leading global influencer marketing agency. At summer, we know the season isn’t just a time of year; it’s a feeling that fuels our passion for social-first storytelling with purpose and real impact. Our work fosters genuine connections between influencers and brands to create vibrant and memorable collaborations that nurture and drive measurable growth.
BEING. is a social-first creative studio. We are a strategic and creative partner, helping brands identify the channels, disciplines, and content formats to connect and engage with the audiences that matter, in the all the right places. We position and evolve brands, building cohesive narratives through design, creative storytelling, and art direction: delivering an integrated, holistic approach to creative content that ensures our brands stay relevant.
With a team of 50 based in central London, 2024 is set to be a landmark year for the agency group with the celebration of B’s 20th anniversary, launch of Summer’s re-brand, and accelerated client and commercial growth.
The role
In line with our continued growth, we’re looking for a Marketing Manager to take charge of our group marketing and fast-track agency fame. Reporting into the Group Business & Strategy Directors, you’ll be working to deliver the agencies brand and marketing strategy, taking ownership of all agency channels and storytelling.
This is an exciting opportunity for a proactive, creative, and strategic Marketeer looking for their next step. An opportunity to own and build the agency marketing efforts for a vibrant, fast-paced, and creative communications agency.
Responsibilities:
- Working closely with the Group Business Director, Strategy Director, and leadership team to define and deliver the agency brand proposition and marketing strategy, leveraging agency work, services, talent, and culture to drive awareness and power growth.
- Implement and own an earned-first omni-channel marketing strategy inclusive social (LinkedIn, Instagram, TikTok) & content, awards, PR, thought leadership & events.
- Manage SEO and strategic paid initiatives in line with departmental budget, reporting on results and making recommendations for continued improvement.
- In collaboration with the leadership team, refine, update, and maintain all agency marketing toolkits in line with brand guidelines to ensure consistent visual direction & tone of voice.
- Inspire the cross-departmental teams to contribute to agency marketing initiatives, driving excitement and engagement in the agency brand.
- Ongoing review of industry landscape to identify new opportunities for business growth e.g. new or extended services.
Requirements:
- Minimum 4 years’ experience, ideally in an agency marketing management role; alternatively, an editorial, content, or social media role
- A proactive leader, with the ability to inspire, motivate and manage key stakeholders and wider agency team.
- Editorial mindset. Able to identify news, moments, trends for industry commentary and agency content.
- A strong visual, written, and verbal storyteller with passion for and examples of creative copywriting
- Passion for the communications industry, ideally with beauty, fashion, lifestyle and FMCG experience
- Highly organised, innovative, and motivated. Equal parts strategic and driven to get things done.
- Exceptional analytical skills, interpreting results & drawing conclusions / future recommendations.
- Experience in digital and programmatic marketing SEO, CRM a plus.
- Strong understanding of marketing principles and industry trends.
Interested? We’d love to hear from you!
Please send your CV to hr@b-theagency.com.