When one product launch and 15 ‘Bondi Babe’ influencers including Sarah Ashcroft and Emily Shak create overnight organic audience growth of +15,000, 500+ coverage captures and a 48-hour 20,000 unit sell-out (the Bondi Sands Tan Eraser was a world-first, removing all self-tan in under five minutes).
Industry advocacy, multiple editorial award wins and accolades, including Cosmopolitan, Sunday Times Style and Harper’s Bazaar Beauty Awards.
Launching suncare for a self-tan brand required credibility. Through a partnership with aesthetician and globally-renowned skincare expert Caroline Hirons and educational “Did You Know” multi channel campaign fronted by Australian model Steph Claire Smith and including Out Of Home billboards, taxi wraps and creative deliveries; we fast-tracked trust and sales. Next up? Skincare! Watch this space…