The art of personalisation
Katie Loxton

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Brand fame for luxury fashion & jewellery brand
We captured the core brand values of accessible luxury, empowerment, and timeless style by using a blend of tactics including events, partnerships, earned media, seasonal mailers, media activations, and influencer marketing to create a high-impact strategy.
For the AW24 & SS24 collections we achieved:
- 770M+ total reach
- 450+ social hits
- 280+ media & press hits

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Entering a new category: Jewellery launch
We invited 22 press and influencers to a fully immersive launch event to showcase the brand-new jewellery collection.

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The House of Katie Loxton
We invited press, stylists, influencers, and KL icons for the ultimate immersive townhouse takeover. With 205 pieces of social coverage from the event, press & broadcast guests included ITV-GMB, Stylist & Eliza.


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