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Tangle Teezer

Building a community for every hair type
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Catapulting Tangle Teezer to hairbrush fame

We set out to build a diverse and multi-faceted brand community for every single hair hype by leveraging earned media, influencer marketing, creating strategic partnerships and engaging directly with consumers through creative activations. 

In 18 months of partnership we achieved: 

  • 1.2K total media & press hits
  • £1.2M+ total AVE  
  • 2B+ total reach  
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Positioning at the forefront of sustainability

We kicked off our partnership with the launch of Tangle Teezer’s Plant Brush, their landmark NPD and first-ever step into sustainability. We invited 20 guests to a zero-waste brunch hosted by sustainability presenter, Sabrina Grant and Marie Claire Beauty Director, Lisa Oxenham.

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Tapping into the widespread Barbiemania

From red carpet moments to national coverage, our strategy featured a Barbie box-inspired mailer and a partnership with Bryce Scarlett, who styled Margot Robbie’s press tour looks. The campaign secured 90 media and influencer placements, reaching 288M+ people, with 28 media hits and 62 influencer posts driving 10M+ impressions.

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Holiday Pamper Parlour

To celebrate the new Christmas gifting range, we welcomed 20 media and influencers (and their dogs!) for a day of blow dry appointments & pampering

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Get Your Hair In The Game

With the summer of sport in full swing, we launched RunTangled Club with LuxeGen Junior Editor, Daisy Reed’s Shuffle Club and partnered with Gorp Girls and Girls Who Walk Manchester for community events.

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Taylor Swift The Eras Tour

We invited 8 influencers to one of the most talked about events of the entertainment year, creating a major brand moment with bracelet making, beauty touch-ups, and product discovery. The event generated 20+ social posts, reaching 13M+ in 24 hours.

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Pedal Powered Plant Café

We hit the road for a two-day roadshow with a Pedal Powered Plant Café to celebrate the launch of The Ultimate Detangler Plant Brush, offering sustainable hairbrush swaps. Amplified through editorial partnerships, stops included SheerLuxe, Vogue, GQ, Harper’s Bazaar, and Cosmopolitan, with consumer events at The Strand and Boots London.

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Paid Partnerships & Campaigns

We executed impactful paid sponsorships and influencer campaigns, including:

  • A London Fashion Week hair sponsorship with Labrum
  • Maya Jama X The Brits sponsorship
  • Hair Loss Awareness campaign with Tangle Teezer’s first broadcast channel for exclusive tips

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