Tangle Teezer

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We set out to build a diverse and multi-faceted brand community for every single hair hype by leveraging earned media, influencer marketing, creating strategic partnerships and engaging directly with consumers through creative activations.
In 18 months of partnership we achieved:
- 1.2K total media & press hits
- £1.2M+ total AVE
- 2B+ total reach

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We kicked off our partnership with the launch of Tangle Teezer’s Plant Brush, their landmark NPD and first-ever step into sustainability. We invited 20 guests to a zero-waste brunch hosted by sustainability presenter, Sabrina Grant and Marie Claire Beauty Director, Lisa Oxenham.

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From red carpet moments to national coverage, our strategy featured a Barbie box-inspired mailer and a partnership with Bryce Scarlett, who styled Margot Robbie’s press tour looks. The campaign secured 90 media and influencer placements, reaching 288M+ people, with 28 media hits and 62 influencer posts driving 10M+ impressions.

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To celebrate the new Christmas gifting range, we welcomed 20 media and influencers (and their dogs!) for a day of blow dry appointments & pampering.

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With the summer of sport in full swing, we launched RunTangled Club with LuxeGen Junior Editor, Daisy Reed’s Shuffle Club and partnered with Gorp Girls and Girls Who Walk Manchester for community events.

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We invited 8 influencers to one of the most talked about events of the entertainment year, creating a major brand moment with bracelet making, beauty touch-ups, and product discovery. The event generated 20+ social posts, reaching 13M+ in 24 hours.

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We hit the road for a two-day roadshow with a Pedal Powered Plant Café to celebrate the launch of The Ultimate Detangler Plant Brush, offering sustainable hairbrush swaps. Amplified through editorial partnerships, stops included SheerLuxe, Vogue, GQ, Harper’s Bazaar, and Cosmopolitan, with consumer events at The Strand and Boots London.

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We executed impactful paid sponsorships and influencer campaigns, including:
- A London Fashion Week hair sponsorship with Labrum
- Maya Jama X The Brits sponsorship
- Hair Loss Awareness campaign with Tangle Teezer’s first broadcast channel for exclusive tips