b. the agency appoints Chloe Watts as Head of AI.

In her new role, Chloe will lead the agency’s approach to identifying and harnessing emerging AI technologies, analysing developments in AI-powered search engines and platforms, and translating these opportunities into practical strategies that deliver measurable value for clients across all agency divisions.  

Her remit will include helping clients stand out in an increasingly AI-driven digital landscape, enhancing discoverability and accelerating online visibility as GEO plays an increasingly critical role in the mar-comms space. She will also work closely with the senior leadership team to identify and implement new AI developments, applying both strategies and tools to drive success for clients across PR, Social, Content and Influencer Marketing.  

Chloe brings more than a decade of experience in turning ambitious ideas into market-ready products and businesses. As Founder and CEO of chloédigital, she built a business providing commercial strategy and AI-powered tools to help content-led brands scale to seven-figure revenues. 

Her founder-led experience spans the entire business lifecycle, from developing business cases and defining go-to-market strategies to leading product development, managing P&L and taking new technologies from concept to launch, for brands and creators alike.  

“Search, discovery and influence are being influenced by AI, and the brands that move early will win. I’ve known and collaborated with Chloe since 2012, and there’s nobody I’d rather have leading this for us. She understands creators, commerce and technology in equal measure, which is exactly what our clients require. We believe strategy, creativity, experience, content and vision will always be rooted in human talent, but that the greatest potential lies in bringing human expertise and technology together.” SallyAnne Stevens, CEO 

The appointment reflects b. the agency’s continued investment in bringing together communications expertise, digital innovation and emerging technology, ensuring its clients are well positioned to navigate and capitalise on the opportunities presented by AI.  

For further information or to enquire about services, please contact Hello@b-theagency.com