Global fashion brand Missguided are kicking off the party season in epic style with the launch of their biggest campaign of the year. Following previous campaigns with badass grandma Baddie Winkle, 90s mega babe Pamela Anderson and female powerhouse Jourdan Dunn, Missguided’s latest campaign signifies another bold and fearless move as the brand continues to build upon their globally empowering #BabesofMissguided movement. The brands anti-commercial approach shows the unique positioning of the brand based on inspiring a strong, self-empowered message; be yourself, be confident in your own skin, celebrate your flaws, take risks and own it, and f*ck being perfect.
The all-inclusive campaign targets their global customers with the headline “Keep on being you, it’s a really great look” shot across two iconic cities, New York and London, featuring sixteen ultimate #BabesofMissguided, uniting babes everywhere. The cast includes out spoken advocate Munroe Bergdorf, singer Seann Miley Moore, photographer Emma Breschi and the LGBT activist Chihuahua Dolly Pawton. The selected babes were all chosen based on their values of being fearless, unapologetically themselves and embodying the DGAF attitude that the brand prides itself upon.
Watch the campaign video here
See more about the campaign at Missguidedclose