Now Representing: HELEN KIRKUM

We are thrilled to announce our appointment as communications partner for innovative London-based sneaker brand and British Fashion Council NEWGEN recipient HELEN KIRKUM.

Known for its cyclical processes of deconstructing and rebuilding, the brand presented its AW24 collection ‘ASSEMBLAGES’ on the evening of Monday 19th February as part of LFW.

Demonstrating KIRKUM’s ‘made slowly’ ethos, and the brands ongoing commitment to regeneration, the collection celebrates technical improvements and elevated design attributes over large production and waste. ASSEMBLAGES mirrors the patchworking of almost entirely pre-existing materials and objects; sourced from Helen’s studio, through Helen’s networks of creatives, or via TRAID; before being reimagined into consciously crafted footwear and accessories.

Offering an alternative to fashion’s linear consumption mechanism of take – make – waste, ASSEMBLAGES invites you to consider the traces of your existence. To cast your imagination wide and explore the possibilities of repair and transformation.

In addition to guestlist management and VIP & influencer support, the Fashion PR team secured sponsorship for the presentation with e-bike company Lime. Aligned in values and commitment to building a carbon-free future, Lime’s forward thinking, conscious perspectives created a natural synergy for the partnership and added a layer of urban utopia to the presentations ethereal production.

For more information, please contact the Fashion PR team helenkirkum@b-theagency.com

www.helenkirkum.com/

www.instagram.com/helenkirkumstudio/

Imagery by Sophia Leon

Fashion PR. PR. Public Relations. Beauty PR. PR Agency London. London Fashion Week. LFW.