Inventing the extraordinary
Ciate London
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Trend creation, hype & intrigue
Grabbing attention in 2012 with the much-talked about Caviar Manicure, putting together perfectly aligned Fashion Week show sponsorships including Sophia Webster to shape trends and lead the way in innovation, introducing ingenious Cheat Sheet nail stickers (beloved by Vogue), creating mass media buzz and sell-out success. Owning the ‘dewy skin’ look with the iconic Dewy Stix, Balms and Glass Glow Skin Tints, creating limited edition makeup ranges with Miss Piggy, Olivia Palermo, Smiley World and, in 2021, Selling Sunset’s Christine Quinn, curations by Chloe Morello, Hannah Martin and more, and strategic BTS partnerships and collaborations to unlock best-in-class editorial coverage – we have pushed boundaries to deliver inventive storytelling that shares the magic of this stand-out British beauty brand.
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Effortless brand extension from nail art to colour cosmetics
We nailed nails. Next step, brand extension and evolution, accelerated by the appointment of guest Creative Director, Olivia Palermo to launch the brand’s first-ever colour cosmetics collection.
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From Selfridges to Sephora – strategic sell-thru support
Deeply collaborative work to onboard the attention of the world’s best beauty destinations, and ensure ongoing brand awareness and sales impact.
“ b. have brought on the affiliation of so many celebrities, industry opinion formers and maximised our exposure to them. Our media coverage is incredible! We have been in every title from Sunday Times Style, Grazia, Glamour, Elle, to the celebrity weekly titles and not just occasionally….the key is that their support is consistent and they always go over and above to achieve amazing results.
The team is an extension to the Ciaté family and always there as a sounding board, offering ideas and suggestions. They even add to our revenue stream, partner with posturing brands and find us new retailers, as well as supporting us at buying meetings! Thank you, you are so super and crucial to our success!”
The team is an extension to the Ciaté family and always there as a sounding board, offering ideas and suggestions. They even add to our revenue stream, partner with posturing brands and find us new retailers, as well as supporting us at buying meetings! Thank you, you are so super and crucial to our success!”
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