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TikTok’s “clean girl” is out + “mob wife” is in

TikTok’s “clean girl” is out + “mob wife” is in

Think voluminous, big, teased hair, and bold, messy glamour; an all-round louder look compared to its previous counterpart (read: slicked back buns, glazed skin and no makeup, makeup looks that tie into some kind of fruit-variant summer; vanilla, strawberry, tomato – haven’t we heard it all?)

The “mob wife” poster girls include A-List celebs Sofia Vergara, Dua Lipa, Hailey Bieber, and Kendall Jenner, so it’s no surprise it’s a trend that’s here to stay, and here’s the product picks you need to get the look:

Starting with hair, you’re going to want a strong, pre-blowout primer that’ll prep the hair for ultimate volume, body, and shine, enter: amika’s Brooklyn Bombshell Blowout Volume Spray (£28, loveamika.co.uk).

Next, lock in the hold with ARKIVE’s Mastery Liquid Hairspray (£13, Boots), before heat styling with amika’s TikTok famous thermal hot brush, Blowout Babe (£95, Space NK, Sephora, Cult Beauty, loveamika.co.uk) to create big bouncy curls.

Tease the curls using Tangle Teezer’s Ultimate Teaser brush (£13, tangleteezer.com) to maximise volume and spritz a strong texturizing spray all over whilst styling. Our favourites are ARKIVE’s The Movement Texturising Spray (£13, arkiveheadcare.com), Maria Nila’s Texture Spray(£22, Sally Beauty) and amika’s Un.Done Matte + Texture Spray (£26, Space NK)

Hair: tick! Onto makeup, you’re going to want to create a look that feels a little lived in. Cue, the Morphe Power Multi-Effects Palette (£17, uk.morphe.com), which will allow you to tap into all the nudes and brown tones of the ‘90s. Swipe Make It Big Brush-Tip Liquid Liner (£12, uk.morphe.com) on top of your eyelids and coat your lashes using their Make It Big Volumizing Mascara (£12, uk.morphe.com) to really build an eye look with attitude!

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