On Wednesday last week BPR held the Christmas in July press day at the prestigious 18th Century private members club in the heart of Mayfair, The Savile Club.

Welcomed invitees included fashion, beauty and parenting writers and bloggers such as Vogue, Marie Claire, Cosmopolitan, Stylist, Look Magazine, Prima Baby and Baby Buzz. Upon arrival, guests registered their attendance with the B Public Relations digital iPad app.

Press and bloggers were invited to enjoy a breakfast buffet of fruit, pastries and pancakes while being introduced to the showcased brands Holiday offerings. Parenting and beauty brands including Ciaté, B London Boutique, Jenoris, Dr Lipp, Make Up Store, Udo’s Choice, Penhaligons, Bodhi, American Dream, Joie, Nuna and Born Free were displayed on the ground floor with journalists being able to taste, smell and sample the Christmas offerings from the seasonal displays.

Up the staircase the fashion brands Autum/Christmas 13 lines where showcased: Aftershock London, Alphabet Bags, BlueBella, Call It Spring, Eric Bompard cashmere, Fope, findersKEEPERS, Glenmuir socks, Johnny Loves Rosie, La Senza, Little White Lies, Lara Ventura, Lipstick Boutique, Miss Patina, Missguided, Never Fully Dressed, Pringle of Scotland socks, Retro54, Seraphine, Shelly’s London, TruffleShuffle.