The making of a haircare powerhouse
Amika
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From market entry to Tribe scoreboard leader
We built brand awareness, credibility, and consumer love by aligning strategically with Amika’s core values of inclusivity, self-expression, and expert-backed haircare.
Blending innovative campaigns and storytelling, we amplified the brand voice in the UK, EU, and Australian markets to dominate in Tribe rankings.
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Record-breaking reach, impressions and EMV
By taking a comprehensive, 360-approach, we leveraged a mix of paid creator campaigns, high-impact events, mass mailers and organic community engagement.
In 5 years, we achieved:
- 17B+ reach
- $8M+ EMV
- 1.6K+ media features
- 3.7K+ social hits
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Taylor Swift takeover
We delivered the ultimate money can’t buy experience, fusing branded Amika moments with tickets to the sold-out concert of the year, the Taylor Swift Eras tour to entertain and engage 15 influencers & KOLs.
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Taking Amika on a matcha-powered two-day media roadshow
With hundreds of matchas served, we brought the “oomph” to 250 heads at Vogue, Glamour, GQ, Sheerluxe, Luxegen, Cosmopolitan, ELLE, Harper’s Bazaar, Eliza, Daily Mail, and Metro.
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