ARKIVE HEADCARE

Tasked with establishing and building both brand visibility and thought leadership for ARKIVE’S owned selfcare concept Headcare; a strategic communications and activation plan was required to build education, familiarity and credibility for both brand and product in the UK market. ​

Since our partnership we have achieved: 

• £4.5m+ Earned Media Value
• 65%↑ in Media Coverage Volume
• 372k+ Paid Content Views across IG & TikTok
• 30% Average Engagement Rate

With community and creativity behind key cornerstones of the brands identity; activity was developed to authentically curating ownable storytelling, galvanise the brand community and engage and influence opinion leaders and consumers alike via. exclusive brand experiences, considered content production and influencer marketing to directly educate and elevate brand visibility via. the brand founder.

We invited influencers and press down to our immersive pop-up, to reach both hero brand fans and leverage Selfridges own KOL and editor network; integrating their brand community into ARKIVE’s. ​

From intimate, countryside retreats that directly allowed guests to experience the concept of Headcare in its purest form and charitable community supper clubs to creative content partnerships with industry leaders The British Beauty Council and authentic, creator campaigns that drive brand education directly to the consumer; our work has established ARKIVE as a dominant force in both the haircare and wellbeing categories.​