- The time you outreach
Ask journalists when the best time is for pitching. Depending on whether they are an online publication or print all of them are different. Many would say Fridays as they are quieter than other days or mornings or afternoons. Monday is always busy as fashion PR agencies have the plan for the week and then begin outreach on that day. Do your research and note down which is the best time, so your pitch doesn’t get swallowed. Lastly, allow time for the launch of a certain collection to launch date, for example, long lead work on 3-4 month lead time so don’t send a launch a few weeks before.