Now representing: Spectrum Brands – Russell Hobbs & Remington

b. the agency has been awarded a three-year contract to represent heritage and household brands, Russell Hobbs and Remington, in the UK, responsible for their creative omni-channel communications strategy, spanning organic and paid Social, Digital and Content, Influencer Marketing and Public Relations.

The agency-groups’ social-first and integrated communications strategy resulted in a winning pitch across the Spectrum brand portfolio, including heritage home-appliance brand Russell Hobbs and innovative beauty and grooming icon, Remington.

Supporting the Spectrum group’s growth ambitions, the agency will implement a holistic strategy, leveraging data, insight, network and industry intelligence, across their expert consumer lifestyle and beauty divisions, and social-first sister agency BEING.

“Remington and Russell Hobbs are brand icons with multipurpose technical and design prowess, used every day by millions of people. Both brands put innovation at their core, reflecting and relating to the way we live now – we naturally understood their mission, the opportunity and ways in which to connect their target consumer. Our integrated teams across our expert consumer and beauty departments and social-first sister agency BEING are excited to collaborate with the Spectrum brands team, and to deliver deserved impact for these market-leading businesses”.

Holly Brunskill, Managing Partner, B. the communications agency:

“We’re thrilled to be working with B The Agency across both of our well-loved and trusted home and personal care appliances brands Russell Hobbs and Remington. I’m really looking forward to seeing the positive impact we can make together through the fresh ideas and innovative approach they will bring, along with their expertise and industry credentials to our PR, influencer and social media activities. I am sure they will bring the creativity we’re looking for to tell our brands rich and unique stories in a new and engaging way.”

Sarah Harding: Head of Marketing UK & Ireland, Spectrum Brands

For further information or commentary, please contact hello@b-theagency.com.

@b_theagency

@BEING_theagency

@remingtonuk

@russellhobbsuk