Renowned leaders in beauty innovation, Morphe Cosmetics, celebrated the launch of their new supercharged formula, from their bestselling setting spray range, the Continuous Prep & Set Mist+, with an interactive artistry workshop, managed, produced and delivered by b. the communications agency.
With the aim of uplifting engagement with both the new product, and the existing setting mist product family, the activation was strategically planned to ensure that product experience sat at the centre of the concept. Guests were invited to head back to ‘Spritz School’, with Morphe’s Education team walking all guests through a simple, easy to follow makeup demonstration featuring the new launch.
Taking over a penthouse suite with panoramic views of the London skyline, complete with elevated school-inspired tablescape, content production was encouraged through the activation, with all guests being provided with their own tripod and portable ring light. Creative product displays and artwork installations were placed throughout the venue, to encourage product engagement, along with a branded grazing spread.
Formulated with ceramides, electrolytes and antioxidants, the Continuous Prep & Set Mist+ preps the skin and sets liquid and powder makeup with its superfine mist, keeping your looks locked in, all day long.
Securing dedicated, organic content across key social media platforms TikTok and Instagram, the Morphe ‘Spritz School’ event activation generated a potential social reach of over 13.1 million.
UK PR agency, b. the communications agency, have worked with Morphe since their launch into the UK market in 2018, helping to establish the brand as one of the UK beauty landscapes most innovative, next-gen beauty powerhouses.