Over at our sister influencer marketing agency and creator talent management agency, summer., Joanna Kenny (TikTok & Instagram body & skin confidence influencer, represented by summer.) has gone viral calling-out the damaging effects of the controversial, Bold Glamour TikTok filter, which heavily but realistically smooths skin, contours the face, and enhances eyebrows and lips. Having been used by over 16 million TikTok users in just a few weeks, the backlash on this filter has escalated through mainstream media, with influencers like Joanna and brands such as Dove calling for the Bold Glamour filter to be banned for promoting unrealistic beauty standards.
Whilst filters and digital make-up filters aren’t anything new on social media, this one felt different due to the realistic and advanced technologically. Hundreds of thousands of TikTok users have created content trying out the Bold Glamour filter trend and reporting the negative effect the filter quickly had on their mental health and self-image. Joanna quoted “I don’t want to say this about myself, but i look ugly when I take this filter off”, a disturbing sentiment that has been echoed by many.
So far Joanna’s TikTok has been watched nearly 8 million times; as one of the leaders of conversation surrounding filtered content, she has also been featured on Dazed online, in The Daily Telegraph and Jeremy Vine on 5.
Watch the TikTok here: www.tiktok.com/@joannajkenny/video/7204538291532664069
Read the Dazed article here: www.dazeddigital.com/beauty/article/58326/1/tiktok-s-bold-glamour-filter-harmless-fun-or-symbol-of-dystopian-times
Watch Joanna on The Jeremy Vine show here: www.instagram.com/p/CplJSazIDJB/?hl=en