Growth Bomb launches into the UK with Superdrug and appoints B. The Agency
b. the communications agency has been appointed to handle the UK PR and communications for Australian haircare brand, Growth Bomb. Featuring natural ingredients and harnessing the power of the Yerba Maté leaf from the Amazon jungle, the range extracts the organic compounds of the Yerba Maté leaf and distils a potent formula, charged with energy and rich in antioxidants. The line aims to keep the scalp healthy which then protects against damage, tackles thin hair and targets scalp happiness.