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Everything you missed at CreatorFest 2024
Agency News
25.10.24

Everything you missed at CreatorFest 2024

Bringing together an incredible lineup of speakers, including industry and top creators like GK Barry and Sam Chapman, this year’s CreatorFest had something for everyone—creators, brands, retailers, and agencies alike!

From embracing creative freedom, being consistently inconsistent, to a ’no strings attached’ approach to micro-influencers, we’ve rounded up our top 5 takeaways from the event.

1. Embrace Creative Freedom:

TikTok creator GK Barry and creator and beauty expert Sam Chapman highlighted the importance of creative freedom in campaigns. Rather than having strict scripts, brands should prioritise content that entertains and informs, moving away from the pressure of chasing immediate sales.

2. Show Genuine Interest In The Creator

A green flag for GK Barry was brands that show authentic interest in her content. Initial approaches which link and include a line similar to “We love this video and want to create something just like this” highlighting how this extra layer of research really resonates and shows her the brand’s genuine interest.

3. Start A Campaign With Micro-Influencers—’No Strings Attached’

Kicking off campaigns with micro-influencers can lead to authentic engagement. A gifting strategy that conveys a “no-strings-attached” approach is a great way to build meaningful relationships with those who truly love the brand.

4. Be Consistently Inconsistent

Having a playful and unpredictable content strategy is a great model for engaging new audiences. By leaning into the quirky side of creativity and trusting creators to develop their own ideas with flexible briefs, can keep things exciting!

5. There’s Agility in Collaboration

Flexibility is key! Maintaining loose guidelines for content allows creators to shine. Keeping a master list of approved creators streamlines collaborations, making it easier to implement trending ideas and turn content around quickly.

To find out more about how you can take your influencer marketing to the next level, email: hello@thisissummer.co 

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