Estée Lauder: Personalised Voice Experience on Google Home
Estée Lauder has launched a beauty-focused app for Google Assistant on the Google Home device that focuses on personalisation.
Estée Lauder on Google Home
The Estée Lauder Nighttime Expert, as the in-home experience is called, offers personalised skincare solutions through voice activation.
To try it, users say: “Ok Google, can I talk to the Estée Lauder Nighttime Expert.”
The chat experience then offers them their own nighttime skincare routine and application techniques through a series of questions and answers.
“We are thrilled to collaborate with Google to be at the forefront of creating personalised consumer beauty experiences via the emerging world of voice activation,” said Stephane de La Faverie, global brand president of Estée Lauder. “Combining our beauty expertise with Google’s technology allows us to build on our digital evolution and offer the latest innovation to further enhance our consumer experience.”
Read more at The Current Daily
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