To showcase the latest AW23 collection, leading footwear retailer Deichmann and the Fashion PR team invited press and stylists to an exclusive preview and seasonal three-course dinner at Wild by Tart. Hosted by celebrity stylist and presenter Nana Acheampong, the event included footwear themed games and activities which were enjoyed by editors from across the UK media landscape including Grazia, Glamour, Fabulous, ITV, Woman & Home and Heat. The event began with bespoke cocktails and canapes before Simon Wilson, Managing Director of UK Product, Marketing and Communications at Deichmann, officially welcomed guests and introduced a preview of the latest seasonal drop.
Nana then took to the mic to launch a series of interactive games including ‘Higher or Lower’ where guests were delighted to discover the unbeatable value of Deichmann’s AW23 range. A footwear themed quiz tested the guests general shoe knowledge and bottles of champagne were awarded to those who scored top marks. The evening was rounded off with a game of ‘Boots Bingo’ alongside espresso martinis and the guests’ competitive streaks soon became apparent! With top prizes up for grabs, excitement ensued as guests ticked off their bingo sheets showing the latest Deichmann AW23 styles. It’s safe to say a great night was had by all and guests enjoyed an evening of fun and footwear!
For further information please contact the Fashion PR team deichmann@b–theagency.com
Fashion PR. Beauty PR. PR agency London