Building a digital community of urban creatives

Our organic local nano & micro influencer and content creator campaign for URBAN REVIVO

When Covid-19 meant our London fashion PR agency client URBAN REVIVO needed a fast change in strategic focus, the #URDistancingDiaries turned the lens on the trend-led ‘affordable luxury’ fashion pioneer’s muses. Inviting the creatives, innovators and leaders who epitomise what it means to be an urban Londoner; the attitude, the style, the aesthetic; to partner with the brand on a bespoke content project, exploring their creative pursuits whilst in lockdown.

Powered by our agency network of creators, the campaign explored these individual’s creative outlets whilst in lockdown: the projects, work, hobbies, people and platforms that provided inspiration, keeping them entertained, motivated and positive whilst at home – all the while styling the brands most versatile items.

The result? +50% organic local Instagram platform growth and +300% User Generated Content uplift. For more information on how to organically grow your brand community email us.