Bondi Sands: New In Skincare for New-Gen Consumers

Celebrating Bondi Sands Everyday Skincare’s new range of skincare staples landing onto major UK retailer, ASOS, b. the communications agency produced, managed and delivered an immersive and interactive creative ‘Brunch & Beading’ workshop for the brands influencer and creator friends. With aim of amplifying the retail partnership, the event strategy looked to tap into the ASOS brand community to acquire new UK audience share, whilst cementing product and formula credibility.

Partnering together with trusted brand fan, skinfluencer and aesthetician, Alicia Lartey, and beaded accessory designers Daisy Lily to co-host the activation; a slice of the brands slick, Aussie aesthetic was brought to life in Central London, styled with elevated content creation opportunities, interactive product displays and a grazing spread.

The event kicked off with an engaging product education session with Alicia, walking through how she incorporates the newly launched Bondi Sands Everyday Skincare products into her skincare routine, followed by a beaded jewellery workshop led by the team at Daisy Lily. With branded polaroid cameras and tripods placed along the table, guests were encouraged to capture content for their social platforms at every touchpoint.

Tested by real people and created with trusted experts for real results, the Everyday Skincare range is suitable for all skin types (even the sensitive ones!) and is packed with natural Australian botanicals and powered by science backed ingredients.

Securing dedicated, organic content across key social media platforms TikTok and Instagram, the Bondi Sands Everyday Skincare ‘Brunch & Beading’ workshop generated a potential social reach of over 12.7 million.

UK PR agency, b. the communications agency, have worked with Bondi Sands since their launch into the UK market in 2015, growing it from a breakout brand to a household name. Bondi Sands are the #1 tanning product in Boots and Superdrug*, with one of their core Tanning Foams selling every nine seconds.

Source: IRI Gateway January 2023 – June 2023/ NielsenIQ January 2023 – June 2023