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B The Communications Agency leading agency for Australian Beauty imports to UK

B The Communications Agency leading agency for Australian Beauty imports to UK

The Latest Beauty Trend – Australian Beauty

The latest beauty trend has officially arrived in the UK, coming all the way the way from the land down under… A-beauty (or Australian beauty) is taking over our makeup bags & skincare shelves with products that harness the best aspects of Australian living.


From nourishing body-oils, sun-kissed instant tan, illuminating skincare to lightweight, high-impact makeup &revolutionary beauty tools, the options are endless to helpyou get that lit-from-within glow like our favourite Aussie Insta-babes.


Sun protection is incredibly important to Australians & with high levels of UV exposure year-round, many brands are ensuring SPF is a key focus for their ranges – delivering smart innovations in sun care including Bondi Sands’ SPF with DHA, so you can have a natural glow, while protecting yourself from sunburn.


Sustainability is also a key factor for many Aussie beauty brands, with Face Halo, a non-toxic & reusable alternative to makeup removing face wipes leading the way. A beauty blogger favourite, Face Halo featuresplush microfibers to gently lift makeup from deep within the pores so everything from foundation & blush to eyeshadow and mascara is removed easily, faster and less cost to the planet.


Brands are utilising natural, native Australian ingredients in their products to give you a healthy glow, that leaves your skin looking radiant. Skincare new-comer, Cinch heroes the Kakadu plum extract in their moisturisers as it is the highest natural source of vitamin C, which means a reduction of wrinkles & boost of luminosity.


Here b. shares ourpicks of the Australian beauty heroes that you need on your shelf this season:


Bondi Liquid Gold Foam | £14.99 | Available from Boots & Superdrug

Sand, sea and sun, the enviable Australian image. Experience a sun-kissed Australian tan every time with Bondi Sands Liquid Gold Self Tanning Foam. Enriched with Argan Oil and infused with the scent of coconut, this hydrating self-tanning foam will develop into a golden tan that is touch dry in seconds.


Face Halo| £18.00 |Available from www.facehalo.com

This revolutionary face sponge is all you need to remove your make-up effortlessly, simply use with either cold or warm water. The water loosens your make-up, while the clever HaloTech fibres strands, 100 times finer than human hair get to work on removing even the most stubborn make-up.


The Quick Flick | Prices start from £19.96 | available at: thequickflick.com.au/

Headquartered in Perth, Western Australia, The Quick Flick eyeliner makes creating the perfect winged look super easy. The bestselling, cult favourite The Quick Flick in Intense Black Modest is world famous for its hyper-pigmented formula, that will stay in place all day and night without fading, running or cracking. The package includes two liners: one for the right eye and one for the left. The double sided liner has a stamp for the wing on one side and a liner on the other side, which can be used to line the lash line. The patented stamp uses vegan friendly ingredients and is 100 % waterproof and smudge proof, ensuring flawless wear all day. The brand is certified cruelty free and additionally all-inclusive, free of gender barriers, social norms and other stereotypes.


Cinch Skin Face Cheat(er) | £23.00 | Available from Cinchskin.com

Five amazing benefits in one dreamy cream! Face Cheat(er) is a 72-hr moisturising cream that anyone with normal, dehydrated or dry skin will obsess over! It also instantly illuminates your skin, reduces the appearance of wrinkles, minimises pores and primes your skin ready for perfect

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