B Fashion Edit: Our Favourite Trends of AW24

1. Aimee’s Summer Nostalgia 

“My favourite trend as we approach the colder seasons is the continuity of things that remind us of summer. If you know me personally, the ocean is my haven, and wearing it is even better. Sculptural seashell jewellery is the chicest way to inject the essence of the seaside into your day-to-day look. From our client AKVA Jewellery to jeweller Peyton Sandler as known as P.NINA, seashells can be so expressive when cast in silver.   

Taking it a step further, Chloe, of course. From belts, to shoes, Chloe never diverts from the boho beach vibe. Give me everything designed by Chemena, now!” 

Aimee Gray, Fashion Communications Manager 

2. Emily’s Cow Print Obsession 

“As we approach the cooler months Cow Print has become trendy in fashion, evoking nostalgia for rural aesthetics and playful, vintage vibes. Its bold, kitschy charm resonates with consumers seeking unique styles, and social media has amplified its appeal, bringing this retro motif back into the spotlight. Recent inspiration for this trend has me drawn to Lissy Roddy with these Cow Print Pants from US brand Nyrva, and why not match your nails too with the perfect animal French tip?!” 

Emily Edwards, Fashion Junior Communications Manager 

3. Natasha’s Suede Love Affair 

“I’m loving all things suede this AW24. The new John Lewis X A.W.A.K.E MODE collaboration has a gorgeous chocolate brown suede bag with oversized studs that I currently have my eye on. It’s a great way to tap into the trend and a really versatile piece.” 

Natasha Scaife, Fashion Communications Director 

4. Devanshi’s Bohemian Dream 

“Deeply inspired by everything at Chloe, I’m loving the flowy sheer fabrics and dreamy silhouettes for this Autumn! The luxurious look of free-flowing blouses and open-ruffle skirts that come together with a little waist cinch make my little fairy dreams come true!” 

Devanshi Bhandari, Fashion Assistant 

5. Maximalist Leopard Prints 

“Maximalist Leopard Print is having its moment, and it’s all about bold, unapologetic style. Brands like Dolce & Gabbana and Roberto Cavalli have always led the way, but now labels like Rixo and Ganni are taking it further with bright, playful twists. It’s not just a statement anymore, it’s a wardrobe staple. Whether it’s head-to-toe leopard or mixed with vibrant colours, it’s all about turning heads! 

Anushree Panday, B. The Agency Intern