Aston Martin Aramco Formula One™ Team welcome ELEMIS as their Official Skincare Partner

We’re delighted to share that the Aston Martin Aramco Formula One™ Team today welcome iconic, British brand ELEMIS as their first Official Skincare Partner, the start of a multi-year partnership bringing together leading beauty innovation with the high-performance world of Formula 1.

Through the partnership with the British team, the luxury brand now aims to promote inclusivity within the world of Formula 1, which has recently seen a shift in fan demographic. The latest study by Nielson indicates that 41% of fans are women, and the fastest growing fanbase, women aged 16 to 24. The focus on inclusion aligns with Aston Martin Aramco’s Make a Mark strategy which aims to drive positive progress through the influence of the sport.

We’ll be supporting the ELEMIS team to manage and drive the press communications around the partnership, as well as developing and producing launch activations.