Our Beauty PR team worked with renowned hair stylist Adam Reed to launch his Headcare brand ARKIVE into Selfridges with its debut pop-up retail concept. Proudly launching both in-store as part of the legendary beauty hall and online, ARKIVE brings Selfridges shoppers its signature efficacious, salon-quality, genderless, and vegan hair and Headcare formulas.
From daily hair essentials to nourishing treatments and styling products, ARKIVE products are recognisably infused with scents developed by Founder Adam, inspired by his childhood growing up in the Southwest of England. In addition to salon-quality products, ARKIVE prioritises Headcare; finding and facilitating meaningful connections within moments and with others, ultimately making your hair and you feel better and stronger.
To celebrate the launch ARKIVE partnered with female founded British accessories brand and Fashion PR team partner ROOP to create bespoke buttery bow scrunchies, inspired by the iconic Selfridges yellow and complimenting the ARKIVE colour palette and product range. These customised scrunchies in a soft silky satin reflect the alignment of the Headcare brand and retailer, whilst highlighting ROOP’s expertise in made-to-order, desirable accessories.
Please contact the Beauty PR team email@example.com and Fashion PR team firstname.lastname@example.org for more information.
Beauty PR. Fashion PR. Lifestyle PR. PR Agency London.