Securing positive PR coverage for your clinic, salon or aesthetic practice is an excellent tool when it comes to raising your profile within the industry and engaging new patients and clientele. Very few clinics who launch into the UK invest in PR and marketing for their clinic or services as this requires specialist knowledge of the media landscape which can be a challenge for pr agencies that do not specialise in this area. The key to attracting potential clientele and growing your customer base is via brand exposure and brand awareness – a beauty pr agency can help in communicating your brand, defining how it differs from your competitors and of course, establish how you want your clinic to be seen within the industry.
In a competitive field, like aesthetics, hair, nails, skin and beauty services, implementing a strong, achievable PR plan will help not only to establish the brand within the industry but also within the media landscape and with key influencers; the people who hold authority within the beauty sphere.
TRUST AND CREDIBILITY: Building credibility and trust between the clinic and customer is imperative in growing clientele. When a clinic or practitioner is featured in consumer press and testimonials are shared this will help to convert prospective clients into booked appointments and revenue. PR helps to convince the client to pursue treatment and build a long-term relationship with clinic and/ or practitioner. An agency can support in unlocking these opportunities for you and your experts, whether it’s expert advice and commentary in the media, event hosting, profiling or social media content.
BRAND POSITIONING: A UK pr agency like b. is integral to establishing the right position for your brand. Which people are talking about your clinic and how people are talking about your clinic are just as important as how many; we understand the long-term opportunities for brand growth and how to help you achieve them.
IDENTIFYING OPPORTUNITY: Looking at key moments such as the opening of your clinic, reactive/seasonal events which appeal to your customer base, introducing new launches of machines/devices or treatments and of course small celebratory events to champion the clinics success. These levers can help to build brand awareness, visibility and momentum beyond the initial buzz, which then in turn converts to bookings and revenue for the clinic. A beauty pr agency can support in identifying these points of difference, alerting you to opportunities and forecasting trends, therefore cutting through the noise against your competitors.
In summary, a considered and tailored PR strategy for your salon, clinic or practice can help to build and grow credibility, visibility, and engagement with prospective clientele.