Reaching the next generation for a heritage jewellery house
The Diamond Store
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An omni-channel strategy
To support their re-brand and elevate positioning amongst industry stakeholders, media and tastemakers, we re-wrote the approach to creative communications.
Rich storytelling, proactive trend-hacking and expert commentary have driven standout results in media, whilst immersive brand experiences and clever partnerships demonstrate product quality & design through community bonding-moments.
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Celebrating friendship with Amie Wine
To launch The Diamond Store’s initials collection, we hosted an exclusive event at Amie Wine Studio on National Best Friends Day.
The event attracted key press titles like Vogue, Tatler, Evening Standard, and Eliza, and influencers with a combined reach of 1.3 million, securing coverage in Hello! and The Daily Mail, along with over 20 organic pieces of content.
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A month snapshot of activity...
With a viewership of over 7 million, we secured placement on Alesha Dixon for her appearance on the ‘Britain’s Got Talent’ final, supplemented with social coverage.
We had 5 VIP features including Janelle Zhamenova’s appearance at Cannes film festival & Adjani Salmon’s outfit at the BAFTAS.
In one month alone, The Diamond Store was featured in The Times, ELLE, Retail Jewellery, Evening Standard, Stylist & Luxury London.
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