Crafting a cultural movement
Labrum London
- 0
Amplifying founder Foday Dumbuya’s vision
Strategic efforts led to the British African heritage fashion brand winning the British Fashion Council’s Newgen sponsorship in 2021 and the prestigious Queen Elizabeth II award for British design in 2023.
- 0
Fashion Week shows
We orchestrated six highly attended fashion week shows, attracting over 500 VIPs, top-tier influencers, and key press, with global coverage in Vogue, Business of Fashion, and the Financial Times.
- 0
Beyond runway success
We forged major brand partnerships with Netflix, Clarks, and Converse while driving organic community growth through TikTok engagement and influencer collaborations. Harnessing the #DESIGNEDBYANIMMIGRANT campaign, we positioned LABRUM as a movement, not just a brand.
- 0
Thought leadership and media profiling
We further solidified Dumbuya’s industry influence, securing features in Monocle, ITV News, BBC Worldwide, GQ, and more—cementing his status as a ‘voice of a generation.’
Want to see more?