b. the agency announces strategic Nordic partnership with VASS PR​

Leading UK consumer agency b. the agency has announced a strategic partnership with VASS PR, strengthening its offering across Denmark, Sweden, Norway and Finland.​

The partnership responds to growing client demand for deeper regional insight and on-the-ground expertise within the Nordic beauty, fashion and lifestyle markets, while enhancing access to established distributor, retail and media networks across the region.​

Founded in Stockholm by Ida-Sofia Klingspor, VASS PR is a leading Nordic communications agency with a strong track record in brand-building, press office, influencer relations and distributor connectivity. Through this partnership, clients of b. the agency will benefit from locally informed strategy, cultural nuance and direct access to Nordic media, tastemakers and commercial partners, while both agencies continue to operate independently.​​

Together, the female founded and female led agencies will support brands looking to enter or scale within the Nordic region through coordinated communications planning, shared market intelligence and aligned campaign execution across PR, influencer and event activity.​

“This partnership is an organic next step for our agencies. Having worked together in synergy for more than a decade. We hold the same work ethic, ROI focus for clients and culture for our employee’s” said Sally-Anne Stevens, Founder & CEO, b. the agency. “Working with VASS gives us invaluable local media and retail insights and distributor connections. It allows us to offer our clients clarity, confidence and credibility when navigating these markets.”​

Ida-Sofia Klingspor, Founder & CEO of VASS PR, added: “We’re excited to partner with b. the agency, whose strategic approach and cultural understanding align closely with how we work. This collaboration allows us to support brands more holistically, combining Nordic market expertise with a strong UK and international perspective, while maintaining the independence and agility that defines both agencies.”​

The partnership also creates a framework for ongoing insight-sharing across media, influencer and consumer trends, ensuring campaigns are informed by real-time regional intelligence rather than surface-level market assumptions.​

With aligned values and a shared commitment to culturally fluent communications, b. the agency and VASS PR will work collaboratively to help brands unlock meaningful growth across the Nordic region, while retaining the independence and specialism that make each agency distinct.​

Looking to expand into the Nordic market? please contact: hello@b-theagency.com​.