YouTube Empowers Creators, Instagram Overtakes Meta & What’s The Craze With Daze?

1. YouTube introduces brand partnerships for Shorts creators

First up, YouTube is opening new doors for Shorts creators! Now, creators can request brand partnerships directly within the app, simplifying collaborations. For brands, this means easier access to highly engaged audiences through creator-led content, allowing brands to connect with specific audiences and drive authentic engagement.

2. Instagram surpasses Facebook in EU users

Next, move over Facebook! It’s official, Instagram has overtaken Facebook for users in the EU. It might not come as a surprise based in its exponential growth especially among younger demographics. But what does this mean for brands? We predict Meta will continue to shift their focus on the platform as they build out even more ways for brands to experiment with fresh, engaging content for every single demographic.

3. Daze, the new waitlist-only text app that Gen Z loves

Finally, Daze, a waitlist-only text app, is making waves among Gen Z for its exclusivity and private chat features. Founded by entrepreneur Willem Simons, the app went viral on TikTok pre-launch and has already raised nearly $6 million from various investors.

Described as a “freestyle messaging app”, it’s a fantastic example of the power of exclusivity as a marketing tool. But will it make it past its initial wave of enthusiasm? We’ll definitely be watching…

Looking for more? Click here for more news and insights.