Now representing: KEEPCUP

b. the agency has been appointed to lead UK PR and communications for KeepCup – the original barista-standard reusable cup – globally recognised for igniting a movement against single-use waste.​

The win marks a continued expansion of b. the agency’s lifestyle division and strengthens the agency’s growing footprint in the FMCG space.​ ​

The agency will drive a fully integrated approach for KeepCup, focused on building brand visibility and consumer relevance. The scope includes:

• Earned media strategy
• Influencer and tastemaker partnerships
• Events and experiential moments.

Since 2009, KeepCup has inspired millions to choose reuse – helping drive global behaviour change. With its bold, design-led drink ware and founding membership in the B Corporation community, KeepCup continues to lead the charge in purpose-driven FMCG innovation.

#Because Reuse.

For further information or imagery, please contact:
keepcup@b-theagency.com