Unveiling the debut brand collaboration between fashion designer Mary Katrantzou, ‘Queen of Print’ and British high street fashion brand, Lipsy London.
A fashion PR & event project executing the collaboration roll-out for the debut 30-piece collaboration with legendary British high street brand Lipsy London. Taking inspiration from far-away lands and with a zeal for the exotic, the printed designs are one of a kind. With Mary Katrantzou’s illustrious print-led design expertise and Lipsy’s leading high-street styling – the blending of both brands’ DNA creates the perfect fashion partnership.
For launch we facilitated; a press junket for top tier press including Hello Fashion Monthly, Grazia and the Evening Standard, an intimate cocktail evening at Louie and a launch party at Isabel Mayfair for an exclusive guestlist, once the collection was available to buy in store.
Our work generated 400+ earned fashion, beauty and lifestyle influencer content creator placements and secured over 30+ media coverage placements including interviews, news, main fashion and product placement.