Our Beauty PR team celebrated the launch of Aussie better-for-you oral care brand Gem and its launch into Boots with an interactive pop up, bringing media, influencers, and industry insiders together to revolutionise their oral care routines.
Transforming a Central London space into the ultimate beauty playground, the venue was filled with content creation opportunities, engaging product displays, and custom food and beverages. Guests spoke directly with brand founder Georgia Geminder on Gem’s founding principles and mission to combat the ‘bad stuff’ found in our everyday dental routines.
Securing a potential reach of over 11 million for the exclusive media and influencer preview event, our London PR agency team then opened the doors to the public, inviting consumers into the space across a three-day period, with free samples and exclusive discount vouchers available on site.
With over 1 million units sold worldwide, the pro-biotic rich, dentist-driven and high-performance range is available exclusively in Boots stores nationwide and Boots.com.
From record-breaking tanning brand Bondi Sands to sustainability innovators Face Halo, our Beauty PR team are no strangers to launching ground-breaking Australian brands into the UK and Europe, fast-tracking fame, relevance, and impact for these southern hemisphere heroes.
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