14.11.24
News
Calling musical theatre lovers everywhere: it is nearly time for the new Wicked film to hit the big screen, and we cannot wait. While the stage musical has been a cult classic worldwide for many years, the upcoming movie has unleashed a whole new generation of excited fans, and the hype just seems to be growing and growing…
Tapping into the iconic cultural moment, beauty and fashion brands have teamed up with the Wicked franchise to bring us a whole lot of exciting launches. In celebration, we’ve rounded up some of our favourites so far:
1. REM Beauty X Wicked
Credit: r.e.m. Beauty
REM Beauty released a limited edition, nine-piece collection of Wicked-themed beauty products to bring ‘a touch of magic for every day’. From the ‘luxury beautification under-eye mask’, to the ‘so popular’ ph adaptive lip oil, there is something for everyone to live out their Oz-tastic dreams. Is it predictable? Yes. But when their brand founder is Glinda herself (aka Ariana Grande), it’s a match made in heaven.
2. Crocs X Wicked
Credit: crocs
The new Wicked collection introduces the Glinda Siren Clog, a pink dream with extra height and a shimmering finish. Adorned with a selection of iconic themed Jibbitz™ charms—including one that says “The Best Witch of All”—it’s safe to say we’re beyond obsessed!
Reinforcing the brands’ ability to blend functionality with playfulness, the collection appeals to both loyal Crocs fans and musical enthusiasts, and has tapped into the ongoing demand for nostalgic, pop-culture-inspired products.
3. M&S X WICKED
Credit: marksandspencer.com
4. OPI X Wicked
Credit: pblmagazine.co.uk
Whether you are a musical theatre fanatic, or a beauty guru at heart, these latest collaborations are giving us the best of both worlds and brands are being quick to tap into the buzz of one of the most anticipated films of the year.
November 22nd can’t come soon enough!
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