Now representing: SLICKHAIR

b. the agency has been appointed to lead UK PR and influencer relations for cult Australian brand, SLICKHAIR, as it continues to grow its presence in the UK with its line-up of viral hair-taming heroes, including the TikTok-famous Slick Stick™.​

Founded by entrepreneur Mia Plecic, SLICKHAIR launched with a single product and a clear vision: create smart, effective solutions that simplify styling. Since then, it’s grown into a global brand with a loyal following, thousands of five-star reviews, and a standout social presence.

As the brand launches into Boots and builds momentum in the UK market, b. the agency has been brought on to lead PR and influencer communications – delivering a press and talent strategy designed to drive visibility, engagement and cultural connection.

This partnership marks another bold move in SLICKHAIR’s global journey, and we’re proud to play a part in what’s next.

For all media enquiries: slickhair@b-theagency.com