28.11.24
News
Trend forecaster Stylus has revealed its 2025 Beauty Forecast this week, unveiling three of its predictions for the industry in 2025.
As we look to the year ahead, our communications team weigh in on these predictions, and how they’ll pan out:
1. Cleanical’ Blends Science & Nature:
A rise in herbalism and botanical wisdom will deepen connections with the natural world via biotech-derived plant-based ingredients, immersive treatments and traditional medicine from Asia.
“Natural beauty and powerhouse ingredients sourced from mother nature have dominated consumer trends and beauty preferences for a number of years now, however, the questionable link between sustainability and “clean” beauty has resulted in a greenwashing culture in the beauty and wellness sector. With consumers demanding more from both the performance of their products and the behaviour of their brands, the blend of tech and nature seems to be the future. Biomimetic and lab-produced actives can allow for better product stability, reduce waste and streamline manufacturing processes but still allows us to reap the benefits of botanical power. There’s something grounding and ritualistic about traditional treatments which consumers certainly resonate with but combining that with the efficiency of tech could be beneficial for all.”
Danielle Marshall, Group Business Director
2. Tech Disconnect
Amid a tech-dominated world, new trends and treatments (such as sand bathing) will create new paths to wellbeing. While screen addiction fuels disconnection, digital advancements can be harnessed to improve wellbeing, through therapeutic experiences – think tech-facilitated forest bathing.
“In a world of overwhelm we’re craving ways to unplug from a digitally dominated environment and get more connected. Wellness trends have, by nature, honoured this, with a focus on traditional relaxation and wellness habits that help us get grounded. But, societal behaviours simply mean digital “switch–off” is more challenging than ever, and there’s huge benefits of online social connection to our emotional wellbeing. We’re interested to see how this trend translates to product/ brand offerings, but we can guarantee to see brands facilitating community connection through wellness experiences that, without digital access, simply wouldn’t be possible.”
Robyn Koumakis-Brown, Associate Beauty Director
3. Carnivore Cosmetics:
Young influencers advocating for a simpler, nature-based lifestyle are inspiring a return to meat and animal-based ingredients in health and beauty, with products like tallow, ostrich oil, and lanolin gaining popularity and offering an alternative to today’s vegan-centric beauty and wellbeing narrative.
“Whilst veganism and plant-based living continues to steadily rise, we’ve also witnessed a shift in dietary habits in the other direction, to a more “hunter gatherer” approach, with health and fitness enthusiasts advocating for a more simplistic approach to nutrition. On TikTok, “beef tallow beauty” has stirred up controversy, with a wave of influencers championing the ingredient and just as many dermatologists weighing in to de-bunk the benefits. Overall, while exact numbers are uncertain, the trajectory suggests that veganism will continue to grow globally in 2025 so for now, I’m dubious, as there are so many incredible, highly effective and personalised alternatives on the market to suit every skincare and beauty requirement.”
Laura Rockey, Head of Beauty
These predictions offer a glimpse into Stylus’s year-round beauty trends and consumer insights. Led by expert Lisa Payne, the team provides deep dives, forecasts, and more.
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