The dizzying ten-year growth of a generation’s ultimate ecommerce fashion brand
Missguided
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#BABESOFMISSGUIDED
Creating a sector-first, gamechanging inclusive global community united in confidence, style & self expression
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From Jourdan Dunn to Carli Bybel, Playboy & Barbie to Baddie Winkle
Unforgettable sell-out collaborations that disrupted, defied convention, created conversation & set the global industry agenda for brave, creative talent partnerships
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Product & business perception-elevation
Strategic seeding, media relations, immersive brand experiences & smart, always-on editorial; making an entire industry sit up and take note of a next gen retailer on a mission to make change
“b. has been instrumental in Missguided’s success… from being a relatively unknown retailer to making Missguided a global household name, the team were consistent in achieving our goals”