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The dizzying ten-year growth of a generation’s ultimate ecommerce fashion brand
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Creating a sector-first, gamechanging inclusive global community united in confidence, style & self expression

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From Jourdan Dunn to Carli Bybel, Playboy & Barbie to Baddie Winkle

Unforgettable sell-out collaborations that disrupted, defied convention, created conversation & set the global industry agenda for brave, creative talent partnerships

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Product & business perception-elevation

Strategic seeding, media relations, immersive brand experiences & smart, always-on editorial; making an entire industry sit up and take note of a next gen retailer on a mission to make change

“b. has been instrumental in Missguided’s success… from being a relatively unknown retailer to making Missguided a global household name, the team were consistent in achieving our goals”
Nitin Passi, Founder & CEO, Missguided

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