BOF | Fashion PR Agency London

When Image is Everything by The Business of Fashion

The rise of the image economy presents a revolutionary opportunity to communicate alternate values, writes Chris Wallace on The Business of Fashion.

It is said that although the digital world of today provides endless opportunities, people tend to still stick to the comfort zone of posting what everyone else is posting.

“Instead of Utopia, we’ve made avatars that navigate a digital dystopia with dope travel pics from Ibiza. Instead of visionaries, we remain shills, surrounded by all the opulence imaginable for a single selfie on the Titanic while the water rises over our shoulders,” writes Chris Wallace.

All of us have the opportunity to be the publishers and publicists of our own virtual experience, so why not make it stand out?

Read more on these thoughts from The Business of Fashion