The wait is over! The iconic brand Shellys London are launching their  new Fall/Winter collection on ASOS today. Designed for the first time by ALDO Group, the collection will honor the brand’s roots, while taking inspiration from the ever-changing street culture and trends of today. The new Shellys London finds its place at the intersection of counter-culture, youth and fashion, and is no longer about a time or a place, but an attitude.

“For decades, Shellys London led the charge as an enduring name in on-point avant-garde style, and that’s what we are doing for today’s market” says Nicholas F. Martire, General Manager of ALDO Product Services “Shellys London is about connecting the dots between personal style and the trends that capture the spirit of now”.

The carefully crafted 50 piece collection is split into three narratives (Street Spirit, Barnaby U and Mod Squad) which feature an array of updated classics for the millennial girl like chelsea boots, creepers, platforms and pumps, all retailing between £45 to £130.

Shellys London will be available exclusively in the UK on,, and through Bank Fashion, both online and in-store.

For the complete list of international retailers and for more information about the brand, visit

We’re not the only ones excited about this launch. Refinery29 writes ‘Some things only improve with age, as proven by Shellys London’ and Nylon Magazine tweeted ‘The best thing to come from England since The Beatles just might be Shellys London’.