Founded by Central St Martins graduates Pia Hakko and Pelin Yasar, PSC became best known for its witty and clever slogans and prints. Opting to avoid everything that is stereotyped and instead focusing on personality, attitude and culture.
The ‘Buy Me a Drink’ jumper became a must have item amongst the fashion elite for SS17, while the AW17 collection sees topical references to the Rolling Stones and Mick Jagger, quoting iconic lyrics from the worlds most famous rock ‘n’ roll band.
See more at https://www.psc-brand.com/
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