The PR company, formerly known as Boudoir PR, hosted their bi-annual event at the Swarovski Crystallized Lounge just off London’s fashionable Carnaby Street. The vast space on the top saw lashings of colour from the clothes, accessories and beauty products that were matched against its sparkling, slick interior. Up there, it felt like being on a beach holiday as fresh electro beats pumped out of the speakers and fruit juices with fancy straws were served along exotic fruit and pastel-decorated cupcakes. Visitors were treated to professional make up, manicures and could choose from an abundance of shimmery hues of nail polish. Junior Account Manager Judy Davis said the response had been great with around 150 confirmed guests. By midday, Elle, Cosmopolitan and You magazine had dropped by among many other fashion press.
Also on the rails were Finders Keepers’ February and March drops ‘Secret Garden’ and ‘Lake House’ respectively. Holly Brunskill, Fashion Director at the B Public Relations stated that the label who dresses celebrities such as Nicole Scherzinger, Jessica Biel and Miley Cyrus, gets good feedback from stylists. There has been a recent transformation from dresses into more tailored, grown-up pieces and the label has truly grown-up naturally with its audience. ‘There’s lots to play with, with the monthly drops’, added Brunskill, which enabled the label to respond to its target consumer’s needs more rapidly.