B PR Handling PR for Sarah Jessica Parker Fragrances

B Public Relations has been appointed to handle the UK PR and communications for Sarah Jessica Parker Fragrances.

Sarah Jessica Parker launched her debut fragrance “Lovely” in 2005 to amazing success. Since the “Lovely” conception, SJP has released a number of successful fragrance offerings including “Covet”, “Dawn”, “Endless”, “NYC” and “Twilight”.

Today, “Lovely” is a top selling brand in broad distribution channels in the USA, United Kingdom, Australia and New Zealand. 2015 saw Sarah Jessica Parker celebrating the 10th Anniversary of “Lovely” and the release of a special Anniversary Edition of “Lovely” in a new Luxe Eau de Parfum Spray. The same classic, timeless fragrance in a higher concentration – a rich, sophisticated, regal rendition of the original “Lovely”.

Spring 2016 will see the introduction of “Sheer Lovely”, the first soft, sheer, gentle rendition of the ever favourite classic. Perfect for the season. Perfect anytime. Inspired by Sarah Jessica Parker, the woman who embodies an easy-going yet beautiful lifestyle. Available in Eau de Toilette Spray’s and Sheer Body Mist.

Available at Superdrug stores nationwide and