Following a soft launch in 2016, legendary accessories & casualwear brand Von Dutch is BACK and have appointed b. the communications agency to handle its official UK relaunch and communication strategy. In addition to core press office, b.’s remit will include digital influencer and VIP initiatives, and events; repositioning the brand to cult status whilst connecting with new local and global audiences.
Groupe Royer purchased Von Dutch in 2009, looking after the brand’s global licensing development, trademark protection & brand development. Von Dutch is distributed in the UK by District J, who were also the original distributers for the brand the first time around.
Von Dutch is currently stocked at ASOS, Urban Outfitters, Topshop and a selection of other independent retailers across the UK.
For more information, please contact Megan Freebury at b. the communications agency