US based Adrianna Papell Group has appointed b. the communications agency to represent its fashion labels, Adrianna Papell and Aidan Mattox. b. the communications agency will handle the core press office, events and VIP initiatives for both brands; establishing positioning and creating relationships with UK and European audiences.
Founded in New York in 1979, the Adrianna Papell Group celebrates 38 years of delivering stand out collections to make every woman and every moment feel special; offering elegant ready-to-wear and accessories at an accessible price point.
Adrianna Papell embodies an exquisite sense of style, fit and quality craftsmanship. With artisanal attention to detail, the feminine and wearable collections are designed to compliment every occasion, empowering women of all ages and silhouettes to feel their best. Key stockists include John Lewis, House of Fraser and Next.
Aidan Mattox debuted in 2003 as a contemporary, trend driven womenswear label offering an accessible designer aesthetic for the modern woman. Available at Harvey Nichols, the brand is renowned for red carpet gowns, occasionwear and cocktail dresses, crafted in premium fabrics, unique embellishments, embroidery and playful finishes.
For more information, please contact the Adrianna Papell and Aidan Mattox team at b. the communications agency / firstname.lastname@example.org