Twitter Rolls Out In-Stream Video Ads
Consumers are watching more video today than ever before. So, to help marketers tell better stories, reach their audiences, and drive results with video ads, Twitter has rolled out In-Stream Video Ads.
The launch of In-Stream Video Ads means that brands can now align their ads with content – either highlights or live-streams from its Amplify partners like publishers, magazines, TV networks, but also sports leagues and news outlets. And with the new format, which includes pre-roll and mid-roll ads, marketers can drive really powerful results.
And how does Twitter know this? Well, it’s been experimenting! As Mo Al Adham Senior Product Manager at Twitter explained, “we’ve been automatically promoting videos with high engagement from select publishers. Not only does this drive more views for the publisher, it also allows advertisers to get their message in front of a larger target audience.”
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