Red or Dead

Founded in 1982 by Wayne and Gerardine Hemingway and owned by global fashion, sports and outdoor brand group Pentland plc, Red or Dead is an iconic British fashion, streetwear and accessories label. Informed by the British sense of humour and defined by their spirited use of colour, print, irreverent slogans and motifs, today, Red or Dead collections are available at schuh, Specsavers and independent retailers nationwide. United by a mutual affection for pop culture and nostalgia, Red or Dead have collaborated with NEWGEN design talent Ashley Williams for an exclusive footwear range for SS15 and AW15.